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As I predicted impressions went sky high along with sales! Yes, our Acos was slightly higher but we were making a lot more sales! Sales and ROI is all that matters. If your Acos is 10% but your sales are $5 then that is a loosing strategy but if your Acos is 20% and your sales are $4000 that is a winning strategy. Profit is the end game for any one in the ecommerce space. So far I have started to target they're extensive ASIN catalog and have had a lot of success especially with saving time grouping ASINS together. Currently they are at 31.65% Acos $15,000 in sales per month double the sales for the previous months that I did not work for them.
American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.
I changed the strategy and pushed bidding to be more aggressive. I also targeted a variety of product pages, categories and long tail keywords. More aggressive bidding allows more impressions to be shown to potential customers which equates to sales especially if the quality of the product is good. So the process was a simplistic one in raising bidding on hyper targeted terms.
As I predicted impressions went sky high along with sales! Yes, our Acos was slightly higher but we were making a lot more sales! Sales and ROI is all that matters. If your Acos is 10% but your sales are $5 then that is a loosing strategy but if your Acos is 20% and your sales are $4000 that is a winning strategy. Profit is the end game for any one in the ecommerce space. So far I have started to target they're extensive ASIN catalog and have had a lot of success especially with saving time grouping ASINS together. Currently they are at 31.65% Acos $15,000 in sales per month double the sales for the previous months that I did not work for them.
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The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...
In fact, this is a very typical situation.
The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.
For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.
In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.
We were challenged to 10X scale our monthly revenue while maintaining ROAS.
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