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As I predicted impressions went sky high along with sales! Yes, our Acos was slightly higher but we were making a lot more sales! Sales and ROI is all that matters. If your Acos is 10% but your sales are $5 then that is a loosing strategy but if your Acos is 20% and your sales are $4000 that is a winning strategy. Profit is the end game for any one in the ecommerce space. So far I have started to target they're extensive ASIN catalog and have had a lot of success especially with saving time grouping ASINS together. Currently they are at 31.65% Acos $15,000 in sales per month double the sales for the previous months that I did not work for them.
American Atelier came to me seeking to push sales. They were running a unusual strategy of looking for low cost bids as a means to keep ACOS low but they were missing on potential sales with low impressions built on a strategy based not on winning but saving money.
I changed the strategy and pushed bidding to be more aggressive. I also targeted a variety of product pages, categories and long tail keywords. More aggressive bidding allows more impressions to be shown to potential customers which equates to sales especially if the quality of the product is good. So the process was a simplistic one in raising bidding on hyper targeted terms.
As I predicted impressions went sky high along with sales! Yes, our Acos was slightly higher but we were making a lot more sales! Sales and ROI is all that matters. If your Acos is 10% but your sales are $5 then that is a loosing strategy but if your Acos is 20% and your sales are $4000 that is a winning strategy. Profit is the end game for any one in the ecommerce space. So far I have started to target they're extensive ASIN catalog and have had a lot of success especially with saving time grouping ASINS together. Currently they are at 31.65% Acos $15,000 in sales per month double the sales for the previous months that I did not work for them.
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This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.
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Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
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