file:///C:/Users/lanas/Downloads/Facebook-Pages-M24590-Angelo-David-Hair-Salon-April-2-2020-March-8-2021.pdf
Determining the exact brand aesthetic, voice, and content cadence often takes some trial and error with clients. Generally, the sooner we can establish a workflow/rhythm with content conceptualization, creation, review, and revisions, the better the results.
Managing clients and their social media profiles to build brand awareness through:
-Building report with clients
-Writing/designing social media posts
-Completing client requested revisions
-Scheduling post to publish for a month at a time
-Managing brand awareness and traffic Facebook campaigns for boost posts
file:///C:/Users/lanas/Downloads/Facebook-Pages-M24590-Angelo-David-Hair-Salon-April-2-2020-March-8-2021.pdf
Branding,Paid Ads,Branding,Social Media Management,Content Marketing
Beauty
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Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
Stock Fragrance sell professional fragrance oils to DIY candle makers or soap makers etc. This audience are a very engaged audience specifically on Facebook and Pinterest, so finding the audience was easy but convincing them to spend top dollar on the best quality fragrance oils, in bulk was harder. We spent alot of time on education, building brand awareness and website traffic, we then followed up with a lead gen campaign with a lead magnet that offered free smelling samples and this made all the difference. We had an audience that was primed to convert and offering a lead that was useful to them and convinced them to buy was a win for everyone.