The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/

The Challenge

iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.

The Process

I data scraped over 100,000 keywords using Google Trends. Then I used Time Series modelling techniques to fit COVID and Non COVID models to forecast both scenarios per industry. The outcomes were communicated using data visualisation.

The Solution

The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/

Skills Used

Other

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Bounkit

They wanted to make their brand look better online & get more results

Birdsong Pets

Think Influence was tasked to help Birdsong increase its following on Instagram to reach a milestone of 10k followers.

Gamma Light Therapy

To personally start an e-commerce brand.

14

ROAS

Picard Studio

The challenge for this project was that the client has never ran any ads on social and had no prior data to leverage. The client also didn't know if there was a market for his product on social.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.