The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/
iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.
I data scraped over 100,000 keywords using Google Trends. Then I used Time Series modelling techniques to fit COVID and Non COVID models to forecast both scenarios per industry. The outcomes were communicated using data visualisation.
The clients were very happy given the scale and complexity of the data, they published the whitepaper which helped unlock budgets from existing clients for media spend as well as generate net new business. I was credited in the white paper which may be found here: https://www.iprospect.com/en/ca/news-and-views/insights/holiday-2020-embracing-change/
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Dessert Holdings was in need of a new website, a marketing plan, social media plan + SEO in Spring of 2019 that would effectively reach and connect with two sets of core consumers: their foodservice consumers (B2C) and their retail consumers (B2B). The opportunity presented with this unique challenge was the ability to create a beautiful, new customizable website that would not only communicate to all consumers, but also have the ability to increase brand equity, product sales and overall brand awareness.
Michael was unsure if there was a viable market opportunity to provide virtual dermatology to Americans. He needed a viable way to test his business idea quickly. He turned to me to build out a paid ad program to gather leads for Clear Health.
The two of us needed to determine viable benchmarks of the cost per lead to determine whether or not this was a profitable business venture to supplement Nefaire. Additionally, we needed to determine the best ad platform to reach people interested in online dermatology.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.