
In our work, we always rely on statistics. In this particular case, statistics helped us to find the best Marketing-mix and cost-effective promotion methods that bring sales and increase profits. The client was satisfied with our work because he sees the statistics and sales increase due to marketing efforts.
And our team gained additional experience in successfully promoting an e-commerce project.
The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...
In fact, this is a very typical situation.
The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.
For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.
In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.
In fact, it is one of our most interesting projects because it touches all areas of digital marketing, from YouTube marketing to Google Shopping, Instagram content creations and ads, and community management everything in order to maximize the use of the post-surgery vitamins and purchases Repurchases.
In our work, we always rely on statistics. In this particular case, statistics helped us to find the best Marketing-mix and cost-effective promotion methods that bring sales and increase profits. The client was satisfied with our work because he sees the statistics and sales increase due to marketing efforts.
And our team gained additional experience in successfully promoting an e-commerce project.
SEO,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads
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PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
Although the team had a good client list and a great track record of success, they were struggling to manage paid media accounts effectively. They needed some additional expertise to support this service offering and initially looked for someone who could deliver internal training to support staff development and upskill the team.

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