In our work, we always rely on statistics. In this particular case, statistics helped us to find the best Marketing-mix and cost-effective promotion methods that bring sales and increase profits. The client was satisfied with our work because he sees the statistics and sales increase due to marketing efforts.

And our team gained additional experience in successfully promoting an e-commerce project.

1.2
ROAS

The Challenge

The client contacted us with a problem that he does not see results from paying to the digital agency their monthly fee. It seems that something is working, but how much it helps to increase sales they did not know ...


In fact, this is a very typical situation.

The client needed a comprehensive promotion in Google ads, Facebook, as well as SEO. Our main task was to increase online sales.


For a better understanding of their online sales funnel first of all we worked hard to integrate all systems with the Google Data Studio service and we build a KPI dashboard.


In order we and the client can see what they pay money for and that every shekel spent, positively affects sales Due to which the client clearly sees how much money was spent on digital advertising, as well as the amount of profit,% and traffic breakdown by various sources.

The Process

In fact, it is one of our most interesting projects because it touches all areas of digital marketing, from YouTube marketing to Google Shopping, Instagram content creations and ads, and community management everything in order to maximize the use of the post-surgery vitamins and purchases Repurchases.

The Solution

In our work, we always rely on statistics. In this particular case, statistics helped us to find the best Marketing-mix and cost-effective promotion methods that bring sales and increase profits. The client was satisfied with our work because he sees the statistics and sales increase due to marketing efforts.

And our team gained additional experience in successfully promoting an e-commerce project.

Skills Used

SEO,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Marketing Strategy,Paid Ads

Industry

Health & Wellness

Results by the numbers

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Zest Dental is one of the largest dental implant manufacturers in the U.S. Their primary audiences are Dentists at offices across the country who perform surgery with dental implants. Some challenges I faced were

  • The client is a leader in the space which makes new customer acquisition strategies/expansion more difficult 
  • They had no great offers to use in their campaigns 
  • Sophisticated B2B audience
  • Brand loyalty to competitors in the market


The strategy

I began by leveraging the client’s existing data and Google’s machine learning algorithm to ensure that we’re targeting users most likely to convert. The goal was to feed the algorithm with the best data possible so we could go after new customers searching for non-branded terms.


After sufficiently utilizing campaign structures to segment the customer journey map in Google Ads, I began a substantial increase in ad spend to scale this account while maintaining an optimal ROAS.


Once we established a great search ads structure, we began to move higher in the funnel utilizing Google display, discovery and video campaigns for new customer acquisition.





Waterloogreenway

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