4artworks was able to scale their E-commerce store well into the six figures with continued growth.
4artworks, a home decor brand, was looking to sell to consumers directly through their E-commerce store. They had some sales coming in every month, but nothing significant seemed to be happening with their existing efforts at the time.
We used Facebook and Instagram ads to scale their e-commerce store revenue to drive traffic and increase monthly orders. Our goal was to create captivating creative that showcased the artwork while identifying winning audiences for better conversions and refining the checkout process for a seamless user experience.
We created captivating ads, used engaging copy for both platforms, and found suitable audience targets that could help them achieve higher conversion rates among potential customers.
Results, our team scaled the ecommerce storefront from a few thousand per year to six figures in revenue with continued growth.
We first identified the brand's best sellers on their various sales channels. Once we identified the products that we felt would deliver the best results based on existing data, our team developed a media plan and a creative brief for the paid advertising campaign on Facebook & Instagram. We created an ad sequence to target users at the different stages of the buying process while testing various buyer personas, ad creative, and audiences. Before the campaign launch, we made sure tools needed to capture valuable data were in place to make sure we could adequately monitor results and improve marketing efforts.
Skills used:
4artworks was able to scale their E-commerce store well into the six figures with continued growth.
Paid Ads,Paid Ads,Branding,Branding
Art & Entertainment
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Celebrante is an Australian celebrant directory which makes money from celebrants when users make an enquiry with them through the Celebrante website.
The business model is simple, generate enquiries through the website at less than it costs in marketing to generate the enquiry.
The previous owner was forced to sell the website after rising Google AdWords costs had made the website no longer profitable.
Lance Tapsell, a long-time celebrant and customer of the site decided to purchase it and try to get it profitable again.
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In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.