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Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement.
Reviewed data in Google Analytics to update campaign settings based on demographics and devices. Updated Ad Schedule to show ads when most sales occurred. Updated ad copy to promote product benefits, not features. Updated ad extensions, updated keywords and removed campaigns not performing well. Provided UI/UX guidance on improving landing page design and product copy description to improve conversion rate and keyword QS score.
Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Paid Ads,Marketing Strategy,CRO
Sports, Outdoors & Fitness
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Lilyana Naturals is a massive brand on Amazon.
After being acquired by an investment firm, they needed to bring on talented paid media freelancers to maximize revenue for their new DTC Website.
I was brought on to increase the proportion of revenue to the overall business coming from their Shopify store, instead of Amazon.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.
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