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Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement.
Reviewed data in Google Analytics to update campaign settings based on demographics and devices. Updated Ad Schedule to show ads when most sales occurred. Updated ad copy to promote product benefits, not features. Updated ad extensions, updated keywords and removed campaigns not performing well. Provided UI/UX guidance on improving landing page design and product copy description to improve conversion rate and keyword QS score.
Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Paid Ads,Marketing Strategy,CRO
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