Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Client for B2C eCommerce selling outdoor camping hammocks. They were struggling with their Search campaigns and wanted an audit and action plan for improvement.
Reviewed data in Google Analytics to update campaign settings based on demographics and devices. Updated Ad Schedule to show ads when most sales occurred. Updated ad copy to promote product benefits, not features. Updated ad extensions, updated keywords and removed campaigns not performing well. Provided UI/UX guidance on improving landing page design and product copy description to improve conversion rate and keyword QS score.
Generated sales within the first week of the Search campaign going live: $689 spend/3,894 sales = 5.65 ROAS. Improved conversion rate from previous 1.14% to 3.45% for all sales channels.
Paid Ads,Marketing Strategy,CRO
Sports, Outdoors & Fitness
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.