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We set up Google My Business accounts for their locations, improved the efficiency of their site and generated massive amounts of traffic that resulted in leads (appointments) at a 75% reduction in CPL.
As an exotic car brand from Italy that wasn't Ferrari or Lamborghini, there wasn't too much brand recognition here in the US for Pagani. Additionally, there wasn't any awareness for the new dealership that had only recently opened its doors. As such, the website wasn't gaining any traction before we took on the challenge.
We consulted on SEO and created PPC campaigns from the ground up. We focused on streamlining their site and driving brand awareness.
We set up Google My Business accounts for their locations, improved the efficiency of their site and generated massive amounts of traffic that resulted in leads (appointments) at a 75% reduction in CPL.
Paid Ads,Branding,Marketing Strategy,SEO
Automotive & Transportation
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At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
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