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April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Scale Brand at a 4x ROAS
Thanks to a robust Google Shopping strategy, I was able to achieve an extremely high ROAS for the month of April & May. In addition to this, I tested tons of creative on FB allowing us to scale to a $250k+ mo spend with over a 4x ROAS after the IOS 14 update.
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Style & Fashion
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Limited ressources, getting creatives for ads, working with a poor web agency
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
As a new brand in the fashion basics industry, it was paramount to consistently post original, unique content.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
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