April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Scale Brand at a 4x ROAS
Thanks to a robust Google Shopping strategy, I was able to achieve an extremely high ROAS for the month of April & May. In addition to this, I tested tons of creative on FB allowing us to scale to a $250k+ mo spend with over a 4x ROAS after the IOS 14 update.
April 2021: Spend & Return
Spend: $42.3k
Profit: $537.3k
ROAS: 12.8x
Spend: $240k
Profit: $1.294MM
ROAS: 5.4x
May 2021: Spend & Return (IOS 14 update decreased ROAS here)
Spend: $48.6k
Profit: $401.4k
ROAS: 8.3x
Spend: $293k
Profit: $1.235MM
ROAS: 4.2x
Paid Ads,Google Shopping,Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Style & Fashion
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Imperial Tea is a premium tea company started almost 30 years ago, and family run. As a family run business, Imperial Tea has acquired a very loyal community of fans and customers. True tea connoisseurs shop at Imperial Tea, in part for the premium quality they offer, but also to continue connecting with the founders that lead tea tasting sessions and education. The entire Imperial Tea experience is unique. While the majority of their sales have been generated by their tea house in San Francisco, they have been trying to expand their online stores sales.
When Imperial Tea reached out to us, they were looking for a team of marketers that truly understand the boutique nature of their business. Unlike mainstream tea companies, Imperial Tea’s social media content had to lead with education in order to continue offering the same quality of service to their existing audience, while growing their community of premium tea lovers.
Crossnet is a revolutionary four-way volleyball game. I started advertising for Crossnet on Facebook and Instagram right before the start of the Covid 19 pandemic. As nationwide lockdowns began, the product started selling quickly. Pretty soon the product went on backorder which caused shipping delays, which ultimately affected ad performance. I worked with the Crossnet team and Facebook to make sure complaints about shipping didn't affect delivery and performance, and ensured that ads and the website had ample warning of shipping delays due to the pandemic.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.