Reduced Cost Per Lead from $25 to $10 with updated copy, images, target audience and landing page design. 

0.5
CPL

The Challenge

Client lists homes and condos for sale in the Chicago area real estate market with Facebook Ads. Wanted to generate better qualified leads at a lower Cost Per Lead which ranged from $25 - $30 per lead.

The Process

I provided an audit for the client's Facebook campaigns and made the following updates: did A/B testing for which sequence of carousel photos worked the best and implemented them along with videos. Created two specific audiences for first time homeowners and those looking to move to a new home. Enabled Cost Cap if it exceeded the CPL goal of $15/lead sign up. Also updated the landing page design for the listing, noting the home/condo wasn't for rent and enabled best practices UX/UI design to improve sign up rates. Also enabled ads to appear on Instagram.

The Solution

Reduced Cost Per Lead from $25 to $10 with updated copy, images, target audience and landing page design. 

Skills Used

Paid Ads,Paid Ads,Copywriting,Web Development,CRO

Industry

Real Estate

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.9

CPL

Home of the Clean

Client's website was not tracking any leads, and did not rank for any keywords locally.

5

CPR

Pure Greens

For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.


They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.


The challenge was that we never promoted an offer and we had zero data or emails to leverage.

0

ROAS

Smales

Migrated website to a new CMS (WooCommerce).


Needed SEO structure set-out which tied into Google ads and paid search.


The biggest challenge was mapping out the way people search and creating landing pages to match search intent.

0.28

CPL

The Tikvah Fund

The Tikvah Fund is an ideas institution committed to supporting the intellectual, religious, and political leaders of the Jewish people.

Working with them on variety of special projects was and is one of the satisfying work we do here :)

We help them with many projects including leads, selling books, tickets, branding and social media management.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.