After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.

https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit

0.25
CPO

The Challenge

Selling a super saturated product in a niche dominated by Giga corporations.

Creating a Strategy to Get Funded Quickly.

The Process

As the marketing director, my first approach was to look for the product market fit. My team and I created a Kickstarter campaign that raised over +$4M.

I came up with a procedure to standardize gathering momentum by lead generation campaigns.

The Solution

After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.

https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

10

ROAS

Plum Guide

Want to scale but have a hard time understanding Facebook attribution and how it bring incremental sale to the business.

The Penny Hoarder

Revamping their entire online brand identity and reaching an entirely new audience on social media.

Peak to Peak Roofing

The previous marketing agency was developing a ton of pages and providing blog assets, but after four years, they just couldn't deliver in developing actionable leads. So when taking over the customer, we had to rebuild the customer website, build out an email campaign and work on programs that make the phones ring.

Supernova Lighting

Supernova was in desperate need for a website facelift and redesign to help tell a more compelling story.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.