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After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.
https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit
Selling a super saturated product in a niche dominated by Giga corporations.
Creating a Strategy to Get Funded Quickly.
As the marketing director, my first approach was to look for the product market fit. My team and I created a Kickstarter campaign that raised over +$4M.
I came up with a procedure to standardize gathering momentum by lead generation campaigns.
After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.
https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit
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-Launch a Walgreens x Aussie Hair Care collaboration to promote Aussies revamped coils line in less than 1 month.
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This innovative cakery opened a Shopify to drive custom cake orders and cakes in a jar couriered nationwide as dessert or given as a great surprise gift!
The client tried to run Facebook and Google ads themselves to promote their store and drive online orders. They soon realised they didn't know what they were doing - nor had the time to learn and experiment.
Nu-Tank are a Queensland polyethylene water tank manufacturer. With 25-years industry experience manufacturing high quality water tanks, they are a leading supplier of water tanks in the state and across Australia.
While they had a website and a digital presence, marketing efforts were still very reliant on traditional media, particularly television and print to generate leads and brand awareness.
Past attempts at running Google Ads through digital marketing agencies were unsuccessful and management were unsure if they could justify the return on investment.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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