Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.
https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit
Selling a super saturated product in a niche dominated by Giga corporations.
Creating a Strategy to Get Funded Quickly.
As the marketing director, my first approach was to look for the product market fit. My team and I created a Kickstarter campaign that raised over +$4M.
I came up with a procedure to standardize gathering momentum by lead generation campaigns.
After Raising the funds and having the proof of concept we continued raising funds on our eCommerce site for 1 year raising up to $10M. In order to do that I needed to come up with a strategy to compete with major players like Secretlab or Herman Miller. The strategy was to create a blue Ocean by renouncing to the idea of ergonomics and adopting the concept of Active Sitting. Then sell blew up.
https://www.kickstarter.com/projects/bravotribe/beyou-the-transforming-chair-with-10-ways-you-can-sit
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads
Home & Garden
Put your e-mail in and we'll arrange a consultation call for you
Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.
Create a series of animated videos to be used for the sales team and social media. I worked with the Product Manager to develop the script, storyboarding, and copywriting of each video.
HOW AN ECOMMERCE STORE GENERATED 4,475 PURCHASES IN 2 YEARS WITH OVER 697% RETURN ON AD SPEND USING FACEBOOK AND INSTAGRAM ADS
4,475 purchases
6.97 ROAS across a 2 year period
$416,879.29 Purchase Conversion Value
COMPANY OVERVIEW
Located in Pigeon Forge, TN, in the heart of the Great Smoky Mountains, Client’s Factory Store has been charming locals and visitors with handcrafted southern belle girls’ dresses for more than 25 years. Client also has an enormous inventory of beautiful quilts, throws and home decor. Client’s Factory Store is right up there with Dollywood and other Pigeon Forge attractions. You can purchase their merchandise online or at their store.
INTRODUCTION
The brand was new to Facebook advertising and had never run Facebook ads before. They had a Facebook page and posted to it occasionally.
SOLUTION
Develop a strategy which included organic content development and a strategic paid advertising campaign. The strategy also included regular recommendations, inbound engagement monitoring, as well as monthly analytics reporting.
SOCIAL PROFILE RESULTS:
COMPANY OVERVIEW
While the brand had a business Facebook account set up, their follower base and engagement rate was very low as they were not actively posting on this channel. Within the first couple of months Facebook following more than doubled.
With the follower growth campaign along with paid social media campaigns Lid’l Dolly's Factory Store following grew 460% over 2 years.
PAID ADVERTISING CAMPAIGN RESULTS:
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and boosted posts generate significant product views and add to carts.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to the social media marketing strategy, an online store had not run any Facebook ads. We were able to test and find their target audiences and scaled their ad spend from 1k/ month to 20k/ month and still retain the same ROAS.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
