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Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.
Fast-forward to December 2021, and the online store generated $42,050 for this month only.
Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).
Stats
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
We started by creating the most complete Google Ads Structure based on their products and offering. We also had to properly setup their Shopify store to be able to drive sales on Google Shopping. After a few months, once everything was rolling, we also introduced Facebook and Instagram Ads to the strategy.
We recently expanded their offering to the USA, and results are better than ever.
Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.
Fast-forward to December 2021, and the online store generated $42,050 for this month only.
Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).
Stats
Paid Ads,Google Shopping,Paid Ads,Paid Ads
Sports, Outdoors & Fitness
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This account was struggling with shopping before we took over, but once we got the feed cleaned up and a better structure in place, we were able to scale shopping revenue by over 5000% YOY. We were also able to improve the account's overall ROAS by over 60% YOY. This had a huge impact on their business and ultimately allowed them to grow more.
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