Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.


Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).


Stats

  • Revenue increase of 66.4%
  • Clicks increase of 67%
  • Spend increase of 43%
  • eCom conversion rate = 1.5%
  • Impressions increase of 141.5%
  • CTR of 3%
  • Average CPC decrease of 14% ($0.57)
2.75
ROAS

The Challenge

With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.


They came to us for Google, Facebook and Instagram Ads.

The Process

We started by creating the most complete Google Ads Structure based on their products and offering. We also had to properly setup their Shopify store to be able to drive sales on Google Shopping. After a few months, once everything was rolling, we also introduced Facebook and Instagram Ads to the strategy.


We recently expanded their offering to the USA, and results are better than ever.

The Solution

Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.


Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).


Stats

  • Revenue increase of 66.4%
  • Clicks increase of 67%
  • Spend increase of 43%
  • eCom conversion rate = 1.5%
  • Impressions increase of 141.5%
  • CTR of 3%
  • Average CPC decrease of 14% ($0.57)
Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

4

CPI

Playform

World wide installs campaign, Various platforms countries and languages

0.5

CPO

Academy Class

Increase revenue and leads through innovative marketing strategies.

0.2

CPL

Vaziri Law Firm

Client wanted to target Spanish and English speakers for the entire state of California for personal injury. The areas of practice covered, auto accidents, pedestrian, rideshare, dog bites, slip & falls, medical malpractice and other areas of person injury.

0.1

CPL

Hanita Lenses

Working with NOW Branding, we completed a rebrand of the entire company. This included creating a new logo, new tagline, a complete overhaul of the website, and rebranding product designs, and office decor.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Aviators Market

Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.