Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.


Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).


Stats

  • Revenue increase of 66.4%
  • Clicks increase of 67%
  • Spend increase of 43%
  • eCom conversion rate = 1.5%
  • Impressions increase of 141.5%
  • CTR of 3%
  • Average CPC decrease of 14% ($0.57)
2.75
ROAS

The Challenge

With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.


They came to us for Google, Facebook and Instagram Ads.

The Process

We started by creating the most complete Google Ads Structure based on their products and offering. We also had to properly setup their Shopify store to be able to drive sales on Google Shopping. After a few months, once everything was rolling, we also introduced Facebook and Instagram Ads to the strategy.


We recently expanded their offering to the USA, and results are better than ever.

The Solution

Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.


Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).


Stats

  • Revenue increase of 66.4%
  • Clicks increase of 67%
  • Spend increase of 43%
  • eCom conversion rate = 1.5%
  • Impressions increase of 141.5%
  • CTR of 3%
  • Average CPC decrease of 14% ($0.57)
Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Dens Hot Dogs

This comfort food company was doing well but recognized the need to retain more of its existing customer base. Strategies such as retargeting on social media are expensive, however. After doing some research and hearing positive remarks from other DIDO clients, they decided to move forward with DIDO’s email marketing to re-engage their customers and develop more long term relationships.

0.2

ROAS

Barton Bands

They have a very extense catalogue with very different price ranges and brands

3

ROAS

Specialist ID

When it comes to advertising on social, its very challenging, since products are cheap. This made it difficult to make it profitable with ads when targeting directly to individuals (B2C) instead of business owners (B2B). They are more profitable when they get bulk orders from businesses or organizations. Targeting a cold audience on Facebook/Instagram was challenging to stay profitable at scale.

10

ROAS

Ski-Doo Outlet

The client migrated from Shopify to WooCommerce platform and gained 20% total revenue YoY via digital advertising.

Google Shopping Ads remarkably achieved 2000% ROAS on a consistent and scaling basis ($5000/day spend)

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

Lake Art Glass

Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

M1 Concourse

M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.