Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.


Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).


Stats

  • Revenue increase of 66.4%
  • Clicks increase of 67%
  • Spend increase of 43%
  • eCom conversion rate = 1.5%
  • Impressions increase of 141.5%
  • CTR of 3%
  • Average CPC decrease of 14% ($0.57)
2.75
ROAS

The Challenge

With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.


They came to us for Google, Facebook and Instagram Ads.

The Process

We started by creating the most complete Google Ads Structure based on their products and offering. We also had to properly setup their Shopify store to be able to drive sales on Google Shopping. After a few months, once everything was rolling, we also introduced Facebook and Instagram Ads to the strategy.


We recently expanded their offering to the USA, and results are better than ever.

The Solution

Back in May, when we started advertising with Bloc Shop, they were generating around $7,000 per month on their online store.

Fast-forward to December 2021, and the online store generated $42,050 for this month only.


Results are improving month-to-month and Bloc Shop is an absolute top brand in the whole country, but to give an idea, I'll include the stats from last month (March 2022).


Stats

  • Revenue increase of 66.4%
  • Clicks increase of 67%
  • Spend increase of 43%
  • eCom conversion rate = 1.5%
  • Impressions increase of 141.5%
  • CTR of 3%
  • Average CPC decrease of 14% ($0.57)
Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads

Industry

Sports, Outdoors & Fitness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2.34

ROAS

Magic Pet Grinder

The client couldn't get sales online at a decent ROAS

2.75

ROAS

Oura Ring

Oura was an emerging product in the wearable tech space and they were scaling up over the holiday season to compete with the big brands in wearable tech. The company was launching a new brand for the product and the challenge was to launch the new brand while increasing the ROAS.

Chorus

Establish an online presence and drive online sales.

NutraBlast

We had to find a way to improve our CPA. Most of te traffic was coming from YouTube, which is not an easy channel to work with.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

Feltman Brothers

In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.

Feedmark

For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.