We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

0.25
ROAS

The Challenge

Increase e-commerce sales via Google Ads, Bing Ads and Facebook within $15k/mo starting budget and hit 600-800% ROAS

The Process


Top Performing PPC Strategies


  • Segmented out top sellers into their own shopping campaign to push those SKUs more that had a higher ROAS
  • Launched mix of standard and dynamic search campaigns targeting top converting search queries
  • Set up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies
  • Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc

The Solution

We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

6.5

ROAS

Delixirs

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

Sail Away Media

Their goal was to lower their client’s cost per lead, increase brand awareness and generate new business for their client. A challenge they face often is not having enough creative from clients. And stock photos don’t usually cut it. With NLC, they have fresh creative (that always stands out in the newsfeed) and this helps prevent ad fatigue, drop CPL, and bring their clients great results!

0.57

CPL

Damore Law

This account was new to google adwords. They wanted to maintain a CPL of $70.

4.08

ROAS

LCDShop

Running a campaign for only a week, which means no time to test anything

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍