We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

0.25
ROAS

The Challenge

Increase e-commerce sales via Google Ads, Bing Ads and Facebook within $15k/mo starting budget and hit 600-800% ROAS

The Process


Top Performing PPC Strategies


  • Segmented out top sellers into their own shopping campaign to push those SKUs more that had a higher ROAS
  • Launched mix of standard and dynamic search campaigns targeting top converting search queries
  • Set up merchant promotions for them so that they are able to include their discount code in all their shopping ads across both Google and Bing
  • Successfully tested both manual bidding strategies (ecpc) as well as tROAS bidding strategies
  • Dynamic Remarketing build out targeting all visitors, cart abandoners, customer list etc

The Solution

We were able to increase monthly sales from Google & Bing Ads while also increasing ROAS by 25%.

Skills Used

Paid Ads,Paid Ads,Paid Ads,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

DyeIsLife

The client organizes fun tournaments for college students around the US.


Their eCommerce store showcases various apparel products they sell to raise funds and support their operation. They asked us to build their automated email marketing flows from scratch and had ZERO revenue from email.


Challenges


  1. Starting From Scratch: No reference to what exactly the client wanted.
  2. No Clarity: The client has still not refined their messaging.
  3. Fun & Entertaining: Copy has to be fun and entertaining to match the brand.


Cryptorays

This brand used CM commerce for their email communications. I reviewed their existing flows in CM and rebuilt their improved emails within Klaviyo.


The client didn't have a lot of confirmed assets so I was able to utilize resources from their site and reviews section.

Paytient

Paytient needed several customer journeys written and produced in a short amount of time. There were over 150 emails that needed to be created, edited, built and tested in less than six months.

2.54

ROAS

truLOCAL

truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.