Not able to provide screenshots or details as I am no longer working as a freelancer with the agency that was attached to the project.

1
CPO

The Challenge

I was brought on to help grow the brand using digital advertising and was given a $5,000 media budget to work with. I was able to help scale them up to over $25,000 spend within the same year across a variety of media channels while meeting ROAS standards set by the owner.

The Process

My role with this project was to manage the advertising accounts and scale them up effectively for sales goals and targets set by the brand.


I used a variety of skills outlined below:


  1. Onboarding
  2. Discovery
  3. Research
  4. Hypothesis
  5. Development
  6. Launch
  7. Analyze
  8. Optimize
  9. Report
  10. Iterate (Repeating steps 3-9)



• Account Review: Performing an audit in order to assess the current state and needs of the

account

• System Integration: Uploading, syncing, and merging with platforms and tools

• Competitive Analysis: Auditing PPC activity (keywords & ad copy) of your competitors.

• Advanced Software: Utilizing $25K worth of digital marketing tools and software analysis

programs to provide 24/7 optimization and cutting-edge strategic initiatives.

• Keyword research: Identifying optimal keyword targeting.

• Additional Targeting: Identifying additional optimal targeting parameters e.g. geographic,

demographic, close-up cities, etc.

• Ad Extensions: Ensuring as much online real estate as possible by including site links, call

extensions, local maps, structured snippets, and call-outs.

• Ad Copy w/ Variants: Creating an environment for proper A/B testing to identify engaging and

effective copy for the business.

• Remarketing Campaign: As needed basis

• Conversion Tracking: Establishing a high level of visibility of lead attribution in order to

measure and increase ROI effectively.

• Negative Keywords: Mitigating low-quality searches to increase CTR (click-through rate) and

decrease average CPC (cost per click) along with identifying irrelevant keywords and blocking

them to ensure that your ads only show for relevant searches.

• Advanced Scripts: Implementing programmatic fail-safes against 404 issues and performance

anomalies.

• Custom Automation: Configuration of machine learning optimization parameters.

• Reporting: Creating and scheduling customized monthly conversion reports.

• Ad Split Testing: Creating/testing multiple ads against each other to ensure we’re always using

the best converting ad copy.

• Optimized Bid Strategy: Bidding adjustments to determine the best and most profitable

position for each keyword.

• New Keywords: Identifying new keyword opportunities based on historical performance

revealed in the search terms report.

• Campaign Structure Revisions: Refining account taxonomy to ensure the highest correlation

between keywords and ad copy.

• Segmentation: Leveraging data sets from device types, locations, days of the week, etc.

against bids to ensure optimal cost per lead.

• Performance Monitoring: Keeping a pulse on the performance of each campaign in order to

make intelligent adjustments.

• Error Monitoring: Proactively & regularly scanning every landing page to identify and neutralize

any 404 issues.

• Anomaly Detection: Identify and respond to key metrics deviations when more than expected

from normal levels.

• CRO (conversion rate optimization): Ensure optimal landing page performance.

• Technical Support: Responding to agency and or advertiser questions & requests.

• Reporting: Providing monthly reports with detailed charts for quick identifications of trends.


The Solution

Not able to provide screenshots or details as I am no longer working as a freelancer with the agency that was attached to the project.

Skills Used

Paid Ads,Google Shopping,Paid Ads,Paid Ads,Web Development

Industry

Home & Garden

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Pew Pew Tactical

When Pew Pew Tactical first came to us in December 2017, they had done 600,000 organic visitors the month previous, worth an estimated $160,000. They knew this was their most important acquisition channel, but wanted to pour some gas on the fire.

0.26

CPI

myMomentum

myMomentum is a wellness app that motivates you to live well through points and rewards. They wanted to get more app downloads and gain a broader reach in the market.

The Legal Partners

thelegalpartners.com are a local law firm in the south west suburbs of London. Despite being local and having used a number of SEO consultants historically, they still had not managed to rank for 'business lawyers richmond' and other local terms.

10

ROAS

Daily Drills

This client came to me as a newer shop only starting in January of 2021. They had not run any paid media at the point of working together and they were already having good success in their first 6-months doing around 50-100K/month in top line revenue. They came to me looking to clear more of their inventory and start testing the waters on paid media to see what kind of return they could achieve.


Their business model did launches every two weeks of different products, so we were constantly running different campaigns to see which clothing sold well through paid media.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.