• Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal

The Challenge

Goal was to scale revenue from Google Ads and Bing Ads while still remaining profitable and hitting ROAS goal of 600-800%

The Process

My role was the primary account manager in charge of client communication, account strategy, and account implementation on both Google Ads and Bing Ads.


We prioritized our efforts on those campaign types that provided the highest ROAS. See below for brief summary on the top performing strategies we implemented over the last couple years.


Top Performing PPC Strategies

  • Mix of Smart + Manual Shopping
  • Bid Strategy Experimentation -- tROAS vs. Max Conv Value vs. eCPC
  • Shopping Product Type Segmentation
  • Google Non-Brand Search Expansion
  • Dynamic Search Testing
  • Promo Sync w/ Search + Shopping
  • Bing Search + Shopping Expansion

The Solution

  • Increased revenue 60% from the time we took over management on the Google Ads account.
  • Was able to not only increase revenue by 60%, but also maintained the 800% ROAS goal
Skills Used

Paid Ads,Google Shopping,Paid Ads

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Golden Goose

Golden Goose is a recognized European shoe brand that is creating new campaigns for the American market. They were looking for a local TikTok video expert to help them create impactfully TikTok trends

4

CPI

Playform

World wide installs campaign, Various platforms countries and languages

Sight Diagnostic

I was tasked with designing and writing and editing new pages for their website, brochure, exhibition booths, and other marketing materials. The challenge was to start writing more details about the technology behind their medical device as they were now allowed to release the patent details.

1.2

ROAS

Structube

They had acquisition campaigns but the ROAS wasn't satisfying

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

CareWise Solutions

In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.