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Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.
Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.
Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Branding
Sports, Outdoors & Fitness
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BlackLeaves was an up and coming fit tea brand in Australia, with some traction from influencers and a couple viral campaigns in the past. Their main problem was, they were not able to scale past $500 a month in adspend. Meaning they did not have a proven way of scaling their business. With stock laying around they needed help quick, because if the stock doesn't move it's expired.
Adobe had an opportunity to engage creative and marketing professionals on the LinkedIn social media platform to drive interest in its products. Adobe had an account on LinkedIn, but there was no established strategy or approach to grow the community or foster engagement. Adobe wanted to create and implement a LinkedIn strategy to connect with and engage its audience.
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M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Aviators Market is a unique platform, allowing individuals to list anything related to the aviation industry for sale. As one of the founder partners, J. Loparo plays a pivotal role in the platform's success.
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