Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.
Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.
I started working with BodyFX (home workout programs) as they were heading into a historically slower period for the brand (Q4). They had never run "holiday" sales or messaging, instead opting to reduce spend Oct-(mid)Dec before their big Q1 push. I pitched the client on a pre-holiday strategy (promotion & messaging) for us to start testing in early November, which he approved. The campaigns were a success (within target CPA range) and we were not only able to scale the initial tests, but iterate on the messaging throughout Nov & Dec to scale consistently over the holiday period, resulting in a 129% increase in spend YoY.
Client's goals were centered around CPA and scale. As long as the campaigns were under $40, I could scale.
Scaled up BodyFX 129% in Q4 2019 and another 80% in Q2 2020 year-over-year, which were historically lower spending quarters for the brand. Prior to working together, the client was spending $300k-$600k a month and I increased that to $700k-$1M monthly.
Paid Ads,Paid Ads,Copywriting,Marketing Strategy,Branding
Sports, Outdoors & Fitness
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Viole Purple, a brick-and-mortar technology supplementary school, was about to launch its first online course. Founders had little knowledge of online marketing and needed a strategy to plan the right marketing actions.
My work focused on identifying the buyer persona and value proposition, build a strategy for the launch and plan an effective acquisition strategy.
The International Conference on Fatty Liver focused on the clinical needs and best practices for diagnosing and treating Fatty Liver. Raised awareness across all medical specialties to help guide and treat patients.
Build a brand and develop a conference that deals with a niche topic within hepatology that has not yet completed the clinical trials for the medicine needed to help patients. Compete against other conference dealing with the topic connected to large associations.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.