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I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.
1. Here is the Amazon store I created.
2. Updated the listings and A+ content
All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.
Aarke had SEO and advertising challenges that required someone experienced to help them gain market share against their competitor, Sodastream.
Aarke sells at a much higher price point than Soda stream and I had to help portray Aarke as a luxury brand compared to the competitors.
The process required me to complete a completive analysis and keyword research to understand how the Aarke Amazon listings ranked organically and sponsored against key competitors.
After running and analysis, I found that the listings needed to be optimized with the appropriate keywords, along with A+ content revisions. Once the listings were optimized accordingly, I focused on improving the advertising campaigns.
The advertising campaigns needed to be optimized and I also created sponsored brand campaigns that showcased the luxury branding of Aarke. Aarke sells at a higher price point so it was imperative that the sponsored brands highlighted Aarke as a high end brand compared to Soda stream.
I improved the over campaign ROAS by 312%. This was done by first finding ways to improve their listings and Amazon store so that we could increase the conversion rate.
1. Here is the Amazon store I created.
2. Updated the listings and A+ content
All of these SEO, listing, store, and campaign improvements helped increase the organic and sponsored traffic.
Paid Ads,Branding,SEO
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On any given day, I am to keep a team of more than 10 people from different countries, cultures and languages on-brand to deliver the message and the image that the company wishes to keep. The biggest challenge is keeping the brand message delivered in a consistent manner while ensuring that each different region feels addressed to directly, in a frank and sincere brand voice.
Michelle was approached by a fintech B2B SaaS company to scale their paid growth marketing efforts. Through a careful data-driven approach, Michelle experimented with multiple paid channels and identified the most promising channel based upon the Cost of Acquisition (CAC).
Up until now, the company had not experimented with paid channels, and weren't sure if they could make the costs work for their self-serve software product.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.
In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.
Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.
In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.
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