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The ROAS of the campaigns improved drastically from 0.5 to 3.34. The ACOS was also reduced to 29% from a triple-digit ACOS.
Brundo is now ranking for many of the top-performing keywords within their category and sales have continued to increase at a rapid rate
Brundo was in need of SEO and Amazon advertising optimization. Before seeking my services, they had an ACOS well over 300% and ROAS of about 0.4
There were many competitors in the market and I was hired to perform a complete Amazon overhaul.
The process first required me to conduct an SEO and ad campaign audit to learn more about the top-performing keywords competitors use to generate sales. Once the audit was completed, I was then able to update the listings, create the Amazon store, and create ad campaigns.
The ROAS of the campaigns improved drastically from 0.5 to 3.34. The ACOS was also reduced to 29% from a triple-digit ACOS.
Brundo is now ranking for many of the top-performing keywords within their category and sales have continued to increase at a rapid rate
Paid Ads,SEO
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It was an eight-week engagement to conduct an SEO audit for a section of the client's site. I managed an offshore resource supporting the engagement and used an in-house design specialist to product the final report deliverable for the client. I conducted a range of interviews with the major members of the marketing team to understand internal processes, workflows, marketing persona development and marketing research.
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