
This user-friendly e-commerce store is mobile compatible, complete with an easy shopping cart and checkout system and includes customer support elements such as a chatbot and subscription discounts. You can even create your own account and wishlist. The website is SEO optimized, crucial for website visibility and more traffic meaning more opportunities to convert prospects into customers. This online shopping platform dramatically improved the BeachCult business as a whole, both for brand reputation and the ability to now sell online, reaching customers across the globe.
BeachCult, a vibrant, elegant, swimwear and apparel brand needed an online presence to match. I loved working with this client to design and develop their online store with a look and feel that is in line with their brand image and appeals to their audience.
This user-friendly e-commerce store is mobile compatible, complete with an easy shopping cart and checkout system and includes customer support elements such as a chatbot and subscription discounts. You can even create your own account and wishlist. The website is SEO optimized, crucial for website visibility and more traffic meaning more opportunities to convert prospects into customers. This online shopping platform dramatically improved the BeachCult business as a whole, both for brand reputation and the ability to now sell online, reaching customers across the globe.
Web Development,Web Development
Style & Fashion
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The challenge for this brand was to elevate their look and feel and mimic this branding on their website and social media pages. A new website was needed and so SEO was to be started from scratch, as the website would need to be refreshed in terms of content and keywords, making the site more searchable.
PetO were a traditional retail brand, the third largest chain of pet supplies in Australia. They decided to launch their eCommerce store in 2019, but did not see it as a key pillar of their brand until the pandemic, which customers online, as they were unable to visit the brick-and-mortar stores.
The ROAS was great at that time, during the lockdowns, however as customers returned to stores the ROAS began to quickly decline and the customer was concerned about the profitability of the site and their marketing activity. The ROAS had dropped a peak of~800% during lockdown to only ~250% a few months later.
I joined the account to drive the account strategy and lift campaign performance.

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