Results were immediate and business changing. Within 6 weeks, BudgetNet had achieved 94 top 3 rankings for high intent local search queries.
BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history.
Their growth had been on the back of word of mouth, referrals and paid search.
With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away.
They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.
With 12 months of paid search data in their Google Ads account already, Pathfinder conducted a deep dive analysis of BudgetNet’s most profitable keywords.
What quickly became apparent was that there was no single ‘head term’ driving the bulk of traffic, instead, local search intent keywords were driving the bulk of their enquiries.
With this in mind, building highly-targeted local intent content as scale was identified as a key success factor.
Pathfinder implemented a highly-scalable solution within BudgetNet’s wordpress site to handle implementation and 200+ landing pages were created.
Results were immediate and business changing. Within 6 weeks, BudgetNet had achieved 94 top 3 rankings for high intent local search queries.
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This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
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