Results were immediate and business changing. Within 6 weeks, BudgetNet had achieved 94 top 3 rankings for high intent local search queries.


  • Organic Search Traffic Increased by 64.22%
  • Campaign Achieved a 3x ROI Within 3 Months


The Challenge

BudgetNet had established themselves as a highly respected provider of NDIS plan management services over their short history. 

Their growth had been on the back of word of mouth, referrals and paid search.

With more and more competition entering the market, however, they had noticed their cost per click and return on investment on paid search campaigns get slowly chipped away. 

They knew that longer term, they needed an SEO strategy in place to protect their online presence in the market.

The Process

With 12 months of paid search data in their Google Ads account already, Pathfinder conducted a deep dive analysis of BudgetNet’s most profitable keywords.

What quickly became apparent was that there was no single ‘head term’ driving the bulk of traffic, instead, local search intent keywords were driving the bulk of their enquiries.

With this in mind, building highly-targeted local intent content as scale was identified as a key success factor.

Pathfinder implemented a highly-scalable solution within BudgetNet’s wordpress site to handle implementation and 200+ landing pages were created.

The Solution

Results were immediate and business changing. Within 6 weeks, BudgetNet had achieved 94 top 3 rankings for high intent local search queries.


  • Organic Search Traffic Increased by 64.22%
  • Campaign Achieved a 3x ROI Within 3 Months


Skills Used

SEO

Industry

Technology

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.63

ROAS

Tracey Cooper

Tracey Cooper is an upmarket English homeware brand and eeded our help to create and establish a strong brand on social media (FB & IG) in order to differentiate from other upmarket homeware brands and help grow sales.

3

ROAS

Loyal Crush

Loyal Crush came to us as a start-up cosmetic e-commerce brand with no online presence.

Supplement Review Digest

Worked with the client as a contributing writer to produce articles and blog content.


Here is one example of work that we completed for the client - https://supplementreviewdigest.com/2020/06/16/supplements-that-improve-mental-health/


This client had an in-house SEO and design team, so we integrated with them to produce content that fit their needs.

0.5

CPM

Clean Kiss Organics

Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.


At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.