
Return On Investment
Revenue
Impressions
Generating good ROI in a completely new market
MozArt had never done any social media advertising as they were selling exclusively on Amazon.?They wanted to create a real brand and a real community with their company so they decided to pursue the social media route.
We then had to expand the brand’s reach, popularity through video ad campaigns while maintaining good ROI.
The first thing we had in mind was viral content. We had to leverage the beautiful drawings and tutorials done with MozArt products. Utilizing these videos allowed us to warm up viewers to the product and create an optimized audience. Retargeting proved effective in that matter, as it generated around 80% of all sales.
We embarked every viewer, from the first time they saw a video in a complex customer journey that always offered them different content to interact with. The brand gained quick following on social media in the artists community, all while keeping good ROI.
"We only started with a $900/mo budget for advertising, but results were so amazing we could scale ads quickly. After only 2 months, we were already spending north of $4000/mo." - Dorian Reeves
Return On Investment
Revenue
Impressions
Paid Ads,Paid Ads
Art & Entertainment
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Every brand wants to go viral on social media for the right reasons. We believe that’s not always up to luck. Rather it’s often up to proper audience alignment between the brand, the publisher content, and the audience.
In Q4 of 2020 we put together a series of placements with Barstool Sports on behalf of C4 Energy. The rate card for those particular placements promised slightly more than 750k views.
By working on nailing the audience alignment the campaign went immediately viral soaring past 9.5 Million views. A huge win coming into the competitive Black Friday weekend.

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