Today, Calian has a new website that satisfies their unique UX needs having such diverse audiences, tracking analytics properly installed with Google Tag Manager and Hubspot, as well as Hubspot fully implemented as the company wide CRM and marketing automation tool.

0.5
CPL

The Challenge

Calian is a large B2B/B2G professional services company, publicly traded on the Toronto Stock Exchange. When I started with Calian in early 2019, they had a Drupal 7 website that had been somewhat neglected and had technical issues, and the design and content were overall unimpressive, and not representative of a strong brand with an umbrella of highly specialized solutions. They were also lacking a social media strategy, appropriate analytics tracking, marketing automation and a modern CRM solution.

The Process

I was hired as a Digital Strategist for the corporate head office. Initially, I took inventory and explored the environment, tools and analytics available to them and prepared a report showcasing the current situation, and a proposal for what should be changed and implemented.


My first major recommendation was that they invest in a new website. One that would support their growth strategy and could serve as a solid scalable foundation for their four division structure. I was responsible for hiring an agency, and managing the project, helping to guide approvals for strategy, design, wireframes, content and integrations.


Additionally, the company was looking into getting a new CRM tool, and I suggested that they consider one with a professional marketing toolkit and automation features. I worked with the Director of Information Systems, Director of IT, Manager of Applications and Chief Information Officer to demo, evaluate and choose between Microsoft Dynamics, Salesforce and Hubspot. Hubspot was selected and I was on the implementation team, mostly responsible for building marketing campaigns, email marketing, MQL scoring, automation and reporting dashboards.


Furthermore, I helped guide a brand refresh, content and social media strategy, and managed their Google and LinkedIn paid media campaigns.

The Solution

Today, Calian has a new website that satisfies their unique UX needs having such diverse audiences, tracking analytics properly installed with Google Tag Manager and Hubspot, as well as Hubspot fully implemented as the company wide CRM and marketing automation tool.

Skills Used

Paid Ads,Paid Ads,Branding,Web Development,Email Marketing,Marketing Strategy,SEO,Social Media Management,Web Development,Web Development,Other,Other

Industry

Professional Services

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.45

CPL

Firstbase

The goal was to expand acquisition campaigns to the Eastern European market. The tracking system was not working very well at that stage.

0.5

ROAS

Heroic Now

How to sign up new users for an annual plan

Birth Right Isreal

Drive donation Revenue

2

CPR

Verizon

At Verizon, I held various roles that included Head of Multicultural marketing and Head of Sports Marketing. In these roles, I oversaw budgets as big as $50M and had teams of 22 and 10 direct reports.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Oakland Museum of California

Unlock your museum's marketing potential with Mayple! Join the Oakland Museum of California (OMCA) on a transformative expedition toward enriched engagement, enhanced metrics, and sustained growth. Mayple's expert approach has reshaped OMCA's email marketing strategy, propelling them to new heights.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.