
Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.
We A/B tested two account structures to better understand what strategy would be most impactful for the brand.
By measuring this with a Conversion Lift Study, we were able to understand the incremental impact of each strategy - and calibrate their attribution model to better track the results from paid media.
Paid Ads,Paid Ads,Other
Beauty
Put your e-mail in and we'll arrange a consultation call for you
Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.