• 20% decrease in cost per incremental purchase
  • 59% lift in sales compared to previous ad strategy
0.2
CPO

The Challenge

Supergoop had high revenue goals - and the team knew they had to shift the strategy to reach revenue goals. So, we tested a new ad account structure to improve performance by feeding back higher quality data to the Facebook ads platform.

The Process

We A/B tested two account structures to better understand what strategy would be most impactful for the brand.


By measuring this with a Conversion Lift Study, we were able to understand the incremental impact of each strategy - and calibrate their attribution model to better track the results from paid media.

The Solution

  • 20% decrease in cost per incremental purchase
  • 59% lift in sales compared to previous ad strategy
Skills Used

Paid Ads,Paid Ads,Other

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.04

ROAS

Pins 4 Profit

Pinterest ads present a unique set of challenges with tracking. We have worked together with a world renowned engineering & development team as well as the internal Pinterest engineering & development team to create the most powerful & accurate tracking solution for Pinterest ads on the market!

Outer

Television Attribution across local markets

2.54

ROAS

truLOCAL

truLOCAL is a farm-to-table meat subscription company based in Canada. They were struggling with reducing their CAC and improving their ROAS with their paid ad spend.

0.6

CPL

Aspen Bite

Build a Digital Strategy.

Social Media Management

  1. Improve the storytelling.
  2. Ultimately, increasing sales.
  3. Create Content


Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Implant Ninja

Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.