
This client was focused on getting the initial launch completed as quickly as possible. From initial contact to final product delivery with revisions was under 30 days.
This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.
Our team worked closely with the client to determine the scope of the project, outline the processes that we could complete. We conducted initial keyword research, and did some basic research on competitor websites. Once we'd laid out the process and agreed on the basic format, our team created an initial package of content to for the website launch and a few weeks of additional content.
This client was focused on getting the initial launch completed as quickly as possible. From initial contact to final product delivery with revisions was under 30 days.
Content Marketing,Copywriting,SEO
Health & Wellness
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Andrea joined Fellow as the Director of DTC eCommerce - a Series B, coffee gear startup in San Francisco. She led the eCommerce B2C business, responsible for the P&L, eCommerce marketing and website product roadmap.
When she joined, the team has experienced some success with the first year of the pandemic, due to people investing in their home coffee brew bar. The challenges she faced were: there was no eCommerce team, no growth strategy, limited resources and budget, few business processes + low cross-team cohesion.
Trouva has been named a top 5 startup in the UK. They were struggling to hit their aggressive, VC required performance targets. This was complicated by the fact that they had tens of thousands of SKU's in their data feed; targeting so many countries; that the golden SKU's weren't easy to optimize.

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