
Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.
This success enabled them to open up a second store after the first year of operation.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Our process can be highlighted below:
Step 1: Full audit to seek weaknesses and opportunities.
Step 2: R&D of local competitors to find more opportunities.
Step 3: Technical optimization and execution on steps 1 and 2.
Step 4: High authority backlinking from high authority sites.
Step 5: Content Strategy
Step 6: Repeat steps 3 through 5.
Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.
This success enabled them to open up a second store after the first year of operation.
SEO,Content Marketing
Health & Wellness
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Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels

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