Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.
This success enabled them to open up a second store after the first year of operation.
This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
Our process can be highlighted below:
Step 1: Full audit to seek weaknesses and opportunities.
Step 2: R&D of local competitors to find more opportunities.
Step 3: Technical optimization and execution on steps 1 and 2.
Step 4: High authority backlinking from high authority sites.
Step 5: Content Strategy
Step 6: Repeat steps 3 through 5.
Their first store saw them become the busiest cannabis store in their suburb within 5 months of starting with 5 other local competitors nearby.
This success enabled them to open up a second store after the first year of operation.
SEO,Content Marketing
Health & Wellness
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The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
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