Migrated website to a new CMS (WooCommerce).
Needed SEO structure set-out which tied into Google ads and paid search.
The biggest challenge was mapping out the way people search and creating landing pages to match search intent.
Keyword research
Site architecture
Keyword mapping
UX
Authority building
30% increase in organic traffic
Increased page rankings by 28%
Paid Ads,Google Shopping,SEO
Style & Fashion
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I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.