Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.
Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.
Using existing audiences from organic social posting to jumpstart website sales, leading to larger overall audiences and the ability to use lookalike audiences on social media to continue branching into new markets.
Setup targeting for festivals and locations client had a booth at in order to help increase foot traffic while at events as well.
Tied everything together with email marketing to alert customers of new products, sales and upcoming events.
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Being a small business, one of the biggest challenges you may face is growing your awareness and brand authority, online so that your target audience makes a purchase.
At the time Clean Kiss Organics was struggling to grow its awareness and website traffic, as well as its sales. Since they were a small business and didn't have a great deal of money to invest in ads and campaigns, they wanted to focus primarily on social media marketing but needed a strategic approach to help them get the traction they wanted.
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