• Built Facebook (4.1k) and Instagram (113k) following, making these channels account for the majority of sales at under $10/purchase and ROAS averaging over 15.
  • Started with no online advertising and only booth selling at festivals, helped establish the brand online which now accounts for the majority of sales.
15
ROAS

The Challenge

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

The Process

Using existing audiences from organic social posting to jumpstart website sales, leading to larger overall audiences and the ability to use lookalike audiences on social media to continue branching into new markets.


Setup targeting for festivals and locations client had a booth at in order to help increase foot traffic while at events as well.


Tied everything together with email marketing to alert customers of new products, sales and upcoming events.

The Solution

  • Built Facebook (4.1k) and Instagram (113k) following, making these channels account for the majority of sales at under $10/purchase and ROAS averaging over 15.
  • Started with no online advertising and only booth selling at festivals, helped establish the brand online which now accounts for the majority of sales.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing

Industry

Style & Fashion

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

MelioGuide

Global Edge Markets

0.35

CPO

Urban Road

The challenge with this client was to scale the media spend whilst maintaining a ROAS above 12X.

Thryv Organics

This client has basic flows in place with decent KPI stats and ROI. We're in the process of improving these metrics via A/B testing.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Yollo

In the world of travel, YOLLO Group Services, Inc. stands as a leading travel agency, specializing in all-inclusive packages for events such as Essence Festival, Urban Fiesta, and NBA All-Star. These packages not only provide access to the hottest events but also offer excursions, party passes, drink specials, and an abundance of fun. As a Manager at YOLLO Group Services, the challenges of email marketing were a roadblock to unlocking their marketing potential. This case study delves into YOLLO Group Services' partnership with Mayple and the transformation that ensued.