• Built Facebook (4.1k) and Instagram (113k) following, making these channels account for the majority of sales at under $10/purchase and ROAS averaging over 15.
  • Started with no online advertising and only booth selling at festivals, helped establish the brand online which now accounts for the majority of sales.
15
ROAS

The Challenge

Fresh start, no major website sales, all sales through booth selling at festivals. Only organic posting on social media platforms.


Overall lack of knowledge and new to marketing/advertising, because of this, it was an overall teaching and education experience as well.

The Process

Using existing audiences from organic social posting to jumpstart website sales, leading to larger overall audiences and the ability to use lookalike audiences on social media to continue branching into new markets.


Setup targeting for festivals and locations client had a booth at in order to help increase foot traffic while at events as well.


Tied everything together with email marketing to alert customers of new products, sales and upcoming events.

The Solution

  • Built Facebook (4.1k) and Instagram (113k) following, making these channels account for the majority of sales at under $10/purchase and ROAS averaging over 15.
  • Started with no online advertising and only booth selling at festivals, helped establish the brand online which now accounts for the majority of sales.
Skills Used

Paid Ads,Paid Ads,Paid Ads,Google Shopping,Email Marketing

Industry

Style & Fashion

Results by the numbers

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