Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:
"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins
"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team
"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels
"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter
At ConvertKit, I focused on building educational content in the form of emails, short-form social media videos, courses, and webinars. The unique challenges I faced revolved around keeping up with the consistently-changing digital economy in order to know the best content to teach and the purpose behind it.
It led to a lot of weekly research, interviews, and constantly making adjustments where necessary to ensure I was catering to our target audience.
My role heavily revolved around webinar production and video creation where I worked alongside many of our affiliates and partners. This included tasks such as cultivating those relationships, writing and running email promotional campaigns, creating promotional material, teaching live material, creating social media ad copy, and showing up authentically via video to engage with our target audience.
Here's a few success stories from the affiliates and partners I've worked with at ConvertKit:
"We were blown away by the response from our audience from this partnership... about $30,000 revenue generated directly from the workshop you and I created." - Gillian Perkins
"That was SO fun!!! You are a GEM and bring such amazing energy!! Thank you for being apart of this webinar and email campaign!" - Amy Porterfield's team
"I had a great time at the workshop. The engagement was beautiful!" - Tolu Michaels
"Angel! Wow. Thank you again for being one of the absolute best webinar hosts. After the webinar, our team thread blew up with gratitude and excitement for what transpired over the hour y'all spent together! The way you encourage viewers in the comments as well as weave in your own takeaways throughout the webinar is so unique and provides such a level of excellence. We are so grateful for this partnership!" - Ashlyn Carter
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As head of PPC my goal was to bring qualified buyers to the company. Powtoon offers a Saas that allows people to create videos. It's a freemium model, where people can sign up for a free trial, so they can test the platform and after 3 days trial decide if they want to purchase one of the available plans.
My goal was to bring people that will purchase the yearly pro plus plan, as this is the most profitable for the company in the long run.
The challenges were to target people who actually need the product and not people who occasionally use it.
The best users are Freelancers, graphic designers who want to add video to their arsenal and don't want to learn complex software like Adobe Premiere, etc.
Good target market is also companies that want to use video to simplify their messaging.
ClubMed is well know luxury Travel Agency with its owns resorts.
I've been managing their Google Ads Account for Belgium, The Netherlands and Luxembourg for about 10 month while I was working as a PPC Expert at iProspect (part of Dentsu Aegis Media Group), Digital Agency.
The challenge was to keep CPC low while maintaining booking in their resorts around the world.
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