Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.


Additionally, since I began working with this client:

-         Organic Search bounce rate has decreased by 5%

-         Organic Search Pageviews Per Session has increased by 44%

-         Organic Search Average Session Duration has increased by 105%

-         Organic Search Conversion Rate has increased by 158%

158%
Conversion Rate

The Challenge

Gemstone Therapy Institute is a provider of medical-grade therapy tools and alternative healing certifications to individuals and practitioners. After a recent re-branding and domain change, Gemstone Therapy Institute was having difficulty ranking in the search engines for their core high-value keywords as well as producing qualified organic traffic. Gemstone Therapy Institute required my services as an SEO expert to analyze their organic position, create a SEO action plan/roadmap and execute on the SEO plan to increase organic performance.

The Process

How I addressed the challenge:


-         Audit website for technical issues

-         Analyze online competitors SEO

-         Provide in-depth keyword research and discovery

-         Identify opportunities in website and SEO

-         Identify proper KPI and SEO goals based on company overall goals

-         Deliver strategy/roadmap based on findings

-         Provide content creation and guidance

-         Lead all SEO activities and tasks based on roadmap

-         Provide ongoing analysis and reporting

The Solution

Within 30 days of SEO enhancements and modifications based on my recommendations and roadmap we began to see notable gains in both organic keyword rankings within the search engines and organic traffic (visitors) to the site. After 60 days of continued SEO enhancements and modifications I increased keyword rank performance by 359 positions in Google and 347 positions in Bing for 50 optimized keywords.


Additionally, since I began working with this client:

-         Organic Search bounce rate has decreased by 5%

-         Organic Search Pageviews Per Session has increased by 44%

-         Organic Search Average Session Duration has increased by 105%

-         Organic Search Conversion Rate has increased by 158%

Skills Used

SEO

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

LinkedIn

Rolling out a new Sales Narrative to our field and to our clients. The challenge I faced was creating a training that allowed our sales reps to fully understand the new narrative we are rolling out and understand how that narrative applies to their B2B Marketing clients.

2

CPL

Whitby Shores Landscaping

Looking to double their production in a limited season Whitby Shores came to us to help drive inbound leads for high end landscape design and build projects in a geo targeted area.

Lake Art Glass

0

CPM

Mediabrands

I was working as a consultant for a 4 months mission at IPG Mediabrands (Big Media Agency).

I was in charge of managing all Social Paid Media campaigns for a portfolio of clients such as:





  • Belfius bank/Triodos Bank (Big Belgian bank)
  • Nintendo
  • Cointreau (Alcoholic beverage)
  • Dr. Martens (famous French shoes' brand)
  • Maison Montfort (Foie gras - duck liver)
  • Scooore (Brand of "Belgian National Loterie" that promotes online Gambling)
  • and some other to help colleagues


I used to worked on: Facebook/Instagram/Pinterest/LinkedIn/Snapchat and Tik Tok


Lots of client accounts to manage, long evening, lots of reporting but exciting work!

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.