Courts Singapore Case Study

The Challenge

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.

The Process

Audited their website and ad accounts and implemented an account restructure.
Tweaked media strategy to focus on a strong conversion-oriented lower funnel strategy
Set up shopping ads and dynamic ads on Google
Set up remarketing ads on Google and Facebook
Implemented campaign pixels and Google analytics tracking
Recommended A/B testing and landing page changes based on learnings
Improved ROI from 2 at the start of the relationship to an ROI of 11.
Along the way, media budgets were increased as revenue and margins were increased.

The Solution

Improved ROI from $2 at the start of the relationship to an ROI of $11.

Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.

Website

https://www.courts.com.sg

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,Marketing Strategy,Other

Industry

Electronics

Results by the numbers

Get Started

More Case Study

4 ROAS

MYEL Design

They had someone in house but the results were poor

Read Case Study

0.5 ROAS

Displate

Each campaign has its own challenges, but that is what makes it so fun! Figuring out which creators will optimize each campaigns return. The main challenge is to ensure both parties understand what they need!

Read Case Study

0.5 ROAS

Happy Way

Help the brand to navigate digital marketing and maximise their ROI from paid advertising.

Read Case Study

4.5 ROAS

Mova Cycling

This customer wanted to launch their products in the US and also collecting new followers for their social media accounts. They already had success on Kickstarter but no sales yet in their online store

Read Case Study

Idahoan

‍Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Read Case Study

Spanish And Go

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

Read Case Study

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.

Read Case Study

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

Read Case Study