Courts Singapore Case Study

The Challenge

I onboarded them as a new client in 2014 when they were facing challenges with their new online store. Their online conversion rate was poor and needed help with performance marketing and CRO. The ROI at the time was $2 for every $1 spent on media.

The Process

Audited their website and ad accounts and implemented an account restructure.
Tweaked media strategy to focus on a strong conversion-oriented lower funnel strategy
Set up shopping ads and dynamic ads on Google
Set up remarketing ads on Google and Facebook
Implemented campaign pixels and Google analytics tracking
Recommended A/B testing and landing page changes based on learnings
Improved ROI from 2 at the start of the relationship to an ROI of 11.
Along the way, media budgets were increased as revenue and margins were increased.

The Solution

Improved ROI from $2 at the start of the relationship to an ROI of $11.

Cost per conversion prior to onboarding, was $33.33. At the end of month 1, the cost per transaction (e-commerce) dropped to $9.45 and at the end of month 2, the cost per transaction further dropped to $9.36.

Website

https://www.courts.com.sg

Skills Used

Paid Ads,Paid Ads,Google Shopping,Paid Ads,Web Development,Marketing Strategy,Other

Industry

Electronics

Results by the numbers

Get Started

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

More Case Study

0.5 CPO

Bulletproof 360

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

Read Case Study

Ratewise

Ratewise is a UK finance and insurance lead generation business. They needed a complex form built and their paid ads run.

Read Case Study

Sobara Law

Develop a social media strategy and content to be taken forward.

Read Case Study

Clickcease

"ClickCease™ will track each and every click on your search network, display and shopping campaigns. Taking into account IP and IP range, unique device, VPN, your unique settings and more."

We help ClickCease with their CRO efforts and struggles on order to improve the flow and provide more detailed info!

Read Case Study

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

‍

Read Case Study

The Idea Village

In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.

‍

Read Case Study

Top Rank Soccer Academy

‍Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Read Case Study

University of Georgia

University of Georgia, SNAP-Ed, a vital organization funded by the Georgia Department of Human Services, plays a pivotal role in providing Supplemental Nutrition Assistance Program education (SNAP-Ed) across the state. This case study delves into their collaboration with Mayple, which led to significant improvements in email engagement, content delivery, and overall outreach strategy.

Read Case Study