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Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Small start-up still mostly run by it's co-founders. Scrappy, smart and focused, my goal is to build top-line revenue and customers for the brand with a very small budget, so creativity is key.
My role is account director, overseeing the entire budget, reporting and optimization process from strategy onwards, but I also manage the paid social and retargeting channels, and oversee one team member who runs paid search / shopping. I need to take a step back and understand the target audience, where they live online, messaging strategy and creative execution, down to budget deployment. Ultimately, the data does the talking. Smart, strategic insights to help form strategy, and allowing for time to let the data cure, and then using the data to help inform next steps from budget reallocations, bid adjustments, creative optimizations and landing page development.
Increase ROAS and reducing cost per order / action is my #1 area of expertise. I know how to leverage the data to provide insights and optimization recommendations to immediately improve the performance of your campaigns, leveraging not only publisher reporting, but internal analytics systems, as well as 3rd party data like google analytics.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Beauty
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Kings of Diamonds is a busy and successful ecommerce diamond merchants in Hatton Garden, London. KOD had been running Paid search across GoogleAds and Google Shopping for over six months before reaching out to Delta Marketing.
The paid search campaigns were delivering a positive ROAS but results fluctuated by month and were too unpredictable to enable the business to plan customer numbers and work loads
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.
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