We achieve our goals of increasing consumer awareness of the brand and increased drive-to-web application for the card.

The Challenge

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

The Process

My copywriter partner and I concepted a broadcast campaign called "TMI". Poking fun at other companies asking too much information when doing everyday things like shopping, dining or going to a movie. I used my skills as a art director, storyteller and designer to create compelling, humorous tv commercials to cut through a crowded credit card market to produce a memorable campaign with funny, unique scenarios.

The Solution

We achieve our goals of increasing consumer awareness of the brand and increased drive-to-web application for the card.

Skills Used

Marketing Strategy,Branding,Branding

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.47

CPL

Byram Healthcare

eCommerce B2C healthcare client wanted to improve their conversion rate (8.94%) and lower their Cost per Conversion ($24) while increasing ad spend with their Google Ads.

4.43

CPR

NXI Gestatio

We wanted to increase online visibility to promote physical visitors to the installation.

0.8

CPL

Social Clout Club

Create consistent marketing funnel that produces reliable results

Nanook Agency

Develop and Maintain inbound and outbound marketing strategies to feed sales pipelines for a B2B big corp audience.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.