We achieve our goals of increasing consumer awareness of the brand and increased drive-to-web application for the card.

The Challenge

Credit One Bank credit card is designed for people who are trying to rebuild their bad credit and people starting out and trying to build credit. Credit One was not a well-known consumer brand, the challenge was two-fold, One, to educate the consumer who Credit One was, and two, inform the consumer that while most credit card companies asked for too much information (TMI) when you apply for their card, Credit One only asked a few.

The Process

My copywriter partner and I concepted a broadcast campaign called "TMI". Poking fun at other companies asking too much information when doing everyday things like shopping, dining or going to a movie. I used my skills as a art director, storyteller and designer to create compelling, humorous tv commercials to cut through a crowded credit card market to produce a memorable campaign with funny, unique scenarios.

The Solution

We achieve our goals of increasing consumer awareness of the brand and increased drive-to-web application for the card.

Skills Used

Marketing Strategy,Branding,Branding

Industry

Finance

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.26

CPI

myMomentum

myMomentum is a wellness app that motivates you to live well through points and rewards. They wanted to get more app downloads and gain a broader reach in the market.

The Fresh Air Fund

To help improve traffic to site as well as revenue

0

CPR

Mindvalley

Mindvalley is extremely strong in video, but they were lacking in the static and motion design department.


Drive subscriptions to masterclass and downloads on the Mindvalley app through static ads and motion design ads.

Freshly

Implement a new CRM system to create an omni-channel platform to talk to prospects and customers with a single voice.

Waterloogreenway

Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

Idahoan

Idahoan, dedicated to bringing quality potato products, faced challenges related to bandwidth and growing subscribers. The Head of Marketing sought Mayple's guidance.

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.