We were able to get leads 12 times cheaper than she was used to

12.31
CPL

The Challenge

They wanted to generate sales online and were never able to get a decent ROAS

The Process

We launched some Facebook lead gen ads in retargeting and some great engaging creatives on a cold audience.

The Solution

We were able to get leads 12 times cheaper than she was used to

Skills Used

Paid Ads,Paid Ads,Branding,CRO,Social Media Management

Industry

Art & Entertainment

Results by the numbers

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More Case Study

1.5

ROAS

Shark Australia

Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.


The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.


The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.

3

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