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Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Please note, client industry isn't available to select in Brand Industry. Chose eCommerce because I provide paid ads for my eCommerce client that provides B2B crowd management products. Their challenge was tracking phone calls from their ads, improving their ROAS for Search and Shopping ads for Google and Bing and scaling their Amazon campaigns.
I first provided an audit and after that was approved, I implemented the updates. I first implemented CallRail software to track all their phone calls and enabled it to track their Shopping ad calls because Google doesn't track calls from Shopping ads. I then created leads in Google Tag Manager to track calls from website, sign ups, contact us, emails sent, and quote requests assigning a value to them in Google ads so we could generate leads. I next converted their Shopping campaigns to Smart Shopping and enabled tROAS bidding to meet their goals creating campaigns based on product types. Next I rebuilt their Search campaigns: made bid % based on device, demographics, updated the ad schedule. Created brand and non brand campaigns and others based on product types. Updated all headlines, ad extensions, copy and keywords. I made the same updates for the Microsoft Bing campaigns. I also scaled their Amazon campaigns by adding more Product campaigns, Sponsored Brand and Best Selling SKUs and optimized keyword bidding.
Improved previous Google Ads ROAS from 318% to 451% ROAS from April 20’ – April 22’. Increased ad spend for this time period from $456K to $1.4 mil and online sales from $2 mil to $6.3 mil.
Improved Bing ROAS from 200% to 487% during same time period. Increased ad spend for this time period from $56K to $200K and online sales from $111K to $978K sales.
Scaled Amazon campaigns in March 2021 while maintaining ROAS goal 400%+. Since Nov 2018, 458% ROAS for $1.5 mil sales.
Paid Ads,Paid Ads,Google Shopping,Copywriting,CRO,Marketing Strategy,Paid Ads
Technology
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Koh is a D2C eco-friendly cleaning product, launched in 2016, and now selling to over 1M customers in Australia and the UK. With a rapid growing revenue of over $40M in this financial year (2021) and backed up by 60,000 incredible 5-star customer reviews they're taking on the nasty chemical cleaning industry. I've joined Koh in 2018, in the years that followed they expended to the UK and made incremental growth years. My challenge was that, without much experience, I had to manage 6 people and start this all from scratch.
The Challenge
Prior to working with Diogenes Solutions, the team at Gakken focused their efforts on Amazon Marketing with no Success usually just opting for automatic Amazon PPC campaigns that were costly and not profitable.
To position itself as a Top selling children’s book company, Gakken would have to prioritize targeted manual PPC campaigns. They would need to focus on ASIN targeting competitor products. Book targeting needs to be conservative in bidding and hyper targeted.
The Gakken team sought me out as the right person to take on the challenge.
The goal was to refine Gakkens PPC targeting with manual Selection, identify high-impact keywords, Categories and Products as well as display ads to fill topic gaps throughout the funnel, and ultimately, grow traffic and conversions.
In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
In the dynamic world of startups and business scaling, effective marketing is paramount. The Idea Village, an organization dedicated to helping startup founders scale their businesses through a range of innovative programs, recognized the need to enhance their email marketing strategies. This case study delves into their journey of transformation with Mayple.
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For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
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