Join us LIVE ✨ Create the Right Strategy to 10X Your Business in 2024.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
How can Shillington Education, a leading brick and mortar, graphics design university since 1997, drive enrollment globally to their new online graphics design course offering.
Google Search: We segmented search targeting based on user intent setting up a tiered targeting approach prioritizing those queries with the most purchase intent. We created ‘high intent’ campaigns targeting users who were specifically looking for ‘graphic design courses’ in real-time. We crafted these high intent ads to specifically demonstrate we had an exact fit offering for what they were looking for. Broadening our scope outside of these specific ‘high intent’ users, we also targeted quires of uses who were researching about ‘becoming a graphic designer’ but not necessarily looking exactly to enroll in a course at that moment. These ads we treated more educational, explaining how our Shillington Course could help them accomplish this career goal.
Google Display Network: On the Google display network, we used first-party data from their prior ‘on campus’ design course campaigns, to create custom audiences of users similar to their ‘on campus' converters and target them on content pages related to graphic design. This enabled us to successfully target global graphic design applicants who were similar to their past ‘on campus' customers who converted online in the past. We also used the display network for remarketing on our search campaigns.
YouTube: Leveraging YouTube lead form extensions, we were able to turn YouTube into a performance vehicle as opposed to just an awareness platform. This lead form extension allowed us to capture interest and contact information from potential customers within the YouTube player themselves, reducing friction for a user to convert improving our conversion rates.
Online course enrollment has been tremendously successful. By targeting a wider audience of intent around graphic design, we have reduced prior cpc’s by 50%. This has allowed for an increase in volume to the site which fuels our remarketing campaigns and multi-touch approach to acquisition. YouTube, which started as a peripheral part of the plan, has turned into a significant acquisition channel, generating hundreds of new, quality interest form submissions monthly.
Paid Ads,Marketing Strategy,Branding,Other,Other,Paid Ads,Google Shopping
Education
Put your e-mail in and we'll arrange a consultation call for you
the launch an opening of a high-end private club in a palace in Madrid prime real estate to an international audiences.
This is a large vintage clothing brand of licensed tees ranging from rock bands to movies. They have had a hard time defining their customer base, so through email marketing, we were able to increase repeat customers and increase their profitability.
Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
For businesses in the ever-evolving world of e-commerce, optimizing email marketing is the key to success. Feedmark Ltd, an e-commerce company, realized the importance of enhancing their email marketing strategy to boost engagement and ensure customer trust. This case study delves into how their partnership with Mayple ushered in a new era of growth and success.
We're currently not vetting new experts,
we'll be back soon.
Hire top vetted marketers
