When I arrived it was a small bike shop that didn’t sell online. I was in charge of developping the ecomm side of the business. Today they are one of the biggest online bike store in Canada.
Limited ressources, getting creatives for ads, working with a poor web agency
Managed the transfer of the website from Wordpress to Magento and develop the company’s marketing strategy, implemented all the marketing efforts.
When I arrived it was a small bike shop that didn’t sell online. I was in charge of developping the ecomm side of the business. Today they are one of the biggest online bike store in Canada.
Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads,Email Marketing
Sports, Outdoors & Fitness
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I am partnering with WInebuyers to grow their business through paid media. We're working on establishing their FB/IG ad campaigns, as well as considering secondary channels for success. So far, we've audited their site and layout as well as tested multiple creative types and audiences on FB.
This client was very particular about the content that went out because it is a luxury hair salon. He works with celebrities and wanted to make sure that his content truly reflected what he did. We were able to capture his brand voice and post consistently. He was very busy so getting imagery was harder for him, we found stock imagery that reflected his brand and made the most out of not having imagery from his salon.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.