Increased spend on FB/ IG by ~2X while maintaining ROAS goal

0.15
ROAS

The Challenge

Monq was looking to scale spend on FB and IG which was their primary customer acquisition channel.

The Process

We restructured Monq's ad account and made a testing framework for the brand to sequentially test audiences, creatives, and bid types.


I was the primary lead driving strategy and testing - including building new messaging angles, visual treatments for creative testing, creating a testing structure to follow, and education on best practices for account testing and structure.


We focused on weekly optimizations and sequential testing to drive growth in the account.

The Solution

Increased spend on FB/ IG by ~2X while maintaining ROAS goal

Skills Used

Paid Ads,Paid Ads

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

Gummy Labs

This client approached us with a concept of his product and a vision for the website. We worked closely with him to help develop a voice for the website and gave some advice on long-term SEO strategies to utilize with content.

Elise Care

Elise Care experienced extremely fast growth in only a few years, but their brand image, social media, and website didn't match their status. We had to revamp a lot of their marketing strategies to make sure everything was done to its full potential. We also had to start their socials from scratch as the accounts were not accessible.

Unique Property Company

Increase property evaluation leads

0.85

CPL

OnePacs

OnePacs is a B2B company that offers healthcare SaaS. Their technology is cloud-based and allows hospitals and clinics to operate virtually. The main goals of their campaign are to generate awareness and new leads.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.