After month 1, ROAS was around .6

Month 2 broke even at 1

Month 3 was at 1.5


The client decided to do the work in-house after the initial 3 months.

6.5
ROAS

The Challenge

The client was completely new to PPC and wanted to try Facebook Ads first. They had tested a couple campaigns but their ROAS was at .2

Their goal was to be at 1 minimum within 3 months.

The Process

Since the client didn't have any social proof, the goal was to work with their existing creatives and find bestsellers that could work well with their audience.

They focus on face care, body care and hair care. I tested all 3 of them to see which products would respond best to the ads.

The Solution

After month 1, ROAS was around .6

Month 2 broke even at 1

Month 3 was at 1.5


The client decided to do the work in-house after the initial 3 months.

Skills Used

Paid Ads

Industry

Beauty

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

2

CPL

Festival Pass

The world's first live events subscription service across music, film, food & wine, theater, tech & innovation and more.


- User Acquisition Growth.

- Paid Media on Facebook & Instagram

- Paid Media Strategies & Funnels

- Landing Pages

- Advertising Strategy

- Copywriting

0.5

CPO

Provence Beauty

Beauty brand looking to get into Google Ads and have never run digital ads before. I set up both search and shopping from scratch and launched both campaigns.

Ludus Alliance

Growth in organic social media.

0.68

ROAS

MOBY

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

U.S. National Whitewater Center

Tucked away in the heart of North Carolina, the U.S. National Whitewater Center, a nonprofit organization, thrives on an unwavering commitment to fostering outdoor access for all. Their mission is as grand as it is noble: to build resilient communities through the promotion of healthy and active lifestyles, environmental stewardship, and the celebration of family and civic togetherness. The Whitewater Center understands that we all share a common genetic code compelling us to explore the great outdoors and share these experiences with others. Their approach is simple yet profound: make connecting with nature compelling and accessible, and extend an open invitation to all. This is the story of how Mayple helped revolutionize their approach to email marketing, turning it into a catalyst for more profound connections with their audience.

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

Select Software Reviews

:Unleash your marketing potential with Mayple and embark on a journey to amplify your business's reach and engagement. SSR, a leading authority in tech reviews for the HR, recruitment, and PeopleOps landscape, encountered unique challenges in their email marketing strategy. As the Senior Content Marketing Editor, they needed to address audience engagement and reporting hurdles. This is the story of SSR, a testament to how a strategic partnership with Mayple enhanced their email marketing approach and boosted their KPIs.