• Successfully migrated the business to Shopify platform and launched the website.
  • E-Commerce sales took off instantly once email marketing campaigns were launched to a list of old and existing customers.
  • Facebook Ads were successful in bringing physical traffic into the new store location.
  • Direct mail and email campaign for promotion of gift catalogue was successful in obtaining new bulk orders from corporate customers

The Challenge

Small local business with one physical location and little online presence was opening a second seasonal location and needed help with digital marketing, and wanted to migrate to a point-of-sale system that was synchronized across locations.

The Process

  • Tool/technology selection process, respecting feature requirements and budget constraints
  • Shopify implementation for physical POS
  • Shopify website design and build
  • Optimization and management of social media channels
  • Creation of MailChimp email list and marketing campaign calendar to align with seasonal sales, events and holidays.
  • Brand refresh (updated logo, colour palette, fonts, etc)
  • Creation of a gift guide (catalogue) and online order process

The Solution

  • Successfully migrated the business to Shopify platform and launched the website.
  • E-Commerce sales took off instantly once email marketing campaigns were launched to a list of old and existing customers.
  • Facebook Ads were successful in bringing physical traffic into the new store location.
  • Direct mail and email campaign for promotion of gift catalogue was successful in obtaining new bulk orders from corporate customers
Skills Used

Branding,Branding,Social Media Management,Paid Ads,Paid Ads,Email Marketing,SEO,Web Development,Other

Industry

Art & Entertainment

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.22

CPO

Infinigold Patches

  • Too much competition for this product
  • We had to find a way to sell a lot in a short period of time
  • They never advertised in the past

Kappa

Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.


I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.

0.75

CPR

paus

We had to ensure the CAC was low enough to generate profit but that we scaled quickly enough to achieve growth projections for future funding rounds.

4.02

ROAS

Mozart Supplies

Mozart Supplies came to use because they had never sold on their own website. They were getting all their sales from Amazon and whenever they tried getting sales elsewhere the results were poor and unprofitable.

TPI

Mondiale, specifically TPI, is a dynamic publication house focusing on three magazines dedicated to the live events industry. As the Events Manager and Marketing professional, A. Clarke plays a crucial role in organizing social networks, managing content, implementing email marketing strategies, and running paid ads.

Northeastern University

The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.

Roots Natural Kitchen

Roots Natural Kitchen, a fast-casual restaurant chain specializing in salad and grain bowls, faced email marketing challenges that hindered their growth and engagement. This case study delves into their collaboration with Mayple, leading to substantial enhancements in email design, audience segmentation, and overall email marketing strategy.