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As a result of my efforts, SyQwest received an increase in organic search traffic by 390%, 185% increase of pages per session, and improve time on site by 90%. SyQwest also saw a 46% decrease in their bounce rate.
High Level Results:
• Organic search improved by 390%
• Bounce Rate decreased by 46%
• Time on site increased by 90%
• Resulting in over $600,000 in additional revenue
SyQwest expressed frustration with their position and placement in Google’s search engine results
and felt they had lost touch with their customers. They wished to improve the amount of traffic coming in from organic search engine results for people looking for their products.
I worked with SyQwest to completely optimize the SyQwest website for search engine terms and key phrases that their ideal audience was looking for.
Other SEO best practices, such as back-linking, on-page optimization, and more, were implemented . The SyQwest team was also advised on how to improve conversions for their paid
search advertising to drive highly motivated search engine users to their landing pages.
As a result of my efforts, SyQwest received an increase in organic search traffic by 390%, 185% increase of pages per session, and improve time on site by 90%. SyQwest also saw a 46% decrease in their bounce rate.
High Level Results:
• Organic search improved by 390%
• Bounce Rate decreased by 46%
• Time on site increased by 90%
• Resulting in over $600,000 in additional revenue
SEO,Paid Ads,CRO,Content Marketing,Copywriting,CMO,Branding,Web Development
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Before selling on Amazon, Kappa was mainly focused on D2C via Shopify and brick & mortar retail locations. The pandemic changed everything and they needed to adjust their business and focus more on online sales.
I was tasked with the challenge of launching Kappa products on Amazon. This required me to develop a strategic plan to launch a brand on Amazon at the height of a pandemic. One of the main challenges that I faced was that Kappa products have a high price point and that doesn't always perform well on Amazon, especially in the clothing category.
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