Very competitive market. Since they were an innovative startup, finding relevant search terms for SEO with satisfied search volume was challenging.
I was responsible for their SEO as a part of a digital marketing agency I have worked in.
We had very high organic traffic from the promoted SEO keywords.
SEO
Finance
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Haiti Now is a non-profit organization that seeks to give economic empowerment to girls in Haiti’s Restavek system through education and a safe environment. The organization, however, was not receiving enough money in donations to support their mission, thus leading the CEO to come to the conclusion that the issue might have to do with the website's User Experience.
My role as a UX Researcher and Designer was to optimize the website for growth so that Haiti Now could have the impact that it seeks. The website was busy, had outdated copy, and had a lot of information that had to be re-arranged in a more user-friendly manner.

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