• Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
2
ROAS

The Challenge

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

The Process

First, I analyzed and audited the campaigns that were currently running. I also evaluated the sales data in Shopify. The client hadn't done much A/B testing and had kept all aspects of the campaigns pretty static once they saw sales coming in. I noted that improvement would come from more testing and began testing several items:

  • New audiences including retargeting cart abandoners
  • New variations of ad copy based on the most successful ads
  • Creatives that tested both static images and videos

The Solution

  • Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
Skills Used

Paid Ads,Copywriting,Marketing Strategy,Branding

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

1.04

ROAS

1-800-Pack-Rat

Growing the brand through digital media expansion and optimization, despite a volatile market during COVID.

1

ROAS

Glowshift Guages

The brand was only doing retargeting for Facebook ads and needed someone to come in and build a full-funnel build for them. I was able to build a full-funnel for them using Facebook ads. We scaled the ad spend from $3k/month to $14k/month while maintaining 14x ROAS.

Bat Control Specialist

Bat Control Specialists is a pest control company located in Ontario, Canada. As we all know, Canada can have some of the most frigid winters on the planet. Due to these cold winters, bats only come around for part of the year in the summer time. This means Bat Control Specialists has a small window of opportunity every year to snatch up as many clients as possible before the season ends or one of their competitors get to the clients.

0.7

ROAS

Peter Pauper Press

Peter Pauper Press wanted to establish their own ecommerce presence without damaging the Amazon revenue stream they had already developed for their catalog of books, journals and stationery gifts. Finding the right audience and differentiating the product offering for searchers truly interested in premium paper goods were challenges I needed to overcome in order to deliver profitable campaigns.

Blue Coffee Box

Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

Direct Textile Store

Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.

My Construction Payroll

In the competitive realm of construction payroll services, myconstructionpayroll (MC) found itself facing challenges in maximizing its marketing potential. Struggling with ineffective email marketing strategies and underutilized tools, the company sought a solution to elevate its engagement, metrics, and overall growth.