• Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
2
ROAS

The Challenge

The main challenge was to scale campaigns and improve return on ad spend. The client also wished to expand their customer base as it was mostly ages 50+.

The Process

First, I analyzed and audited the campaigns that were currently running. I also evaluated the sales data in Shopify. The client hadn't done much A/B testing and had kept all aspects of the campaigns pretty static once they saw sales coming in. I noted that improvement would come from more testing and began testing several items:

  • New audiences including retargeting cart abandoners
  • New variations of ad copy based on the most successful ads
  • Creatives that tested both static images and videos

The Solution

  • Average cost per purchase of $31.60
  • 2x average return on ad spend - as this was during the pandemic, the client's supply began to drop and product cost rose making it more difficult to maintain a higher return on ad spend.
  • Some more popular products had a return on ad spend of 3 - 4x
  • Total purchases in 1 month - 370 with a $10,000/mo budget
Skills Used

Paid Ads,Copywriting,Marketing Strategy,Branding

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

BIOMX

The new website should serve various audiences: investors, journalists and other Pharma companies. It should deliver the information in a clear, accessible way, and help users easily understand what the company does.


Criteo

Turn criteo.com into a demand generation machine in preparation for it’s self-service ads.

Parts Town

I was brought on board as the CRM/Campaign Manager and was in charge of revamping and enhancing the customer lifecycle. Our data lived in various systems so it was figuring out a way to enhance the programs using data.

0.45

CPL

Deel

Deel is a San Francisco-based financial tech startup. They received both Series A and Series B funding in 2020 and were looking for a paid acquisition marketer to help them reach their lofty growth goals.


Deel was looking for someone to rapidly implement and scale a five-figure monthly media budget across 5 different ad platforms. The goals were to acquire new leads to book demo calls with the sales teams, and also drive paid software signups through the website.


Deel is operating in a totally new and innovative financial space. They needed someone who could dive deep into paid acquisition analytics, but also consult on the best creative angles to speak to potential Deel prospects.

Gradelink

Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.

MelioGuide

MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Film Independent

Film Independent, a nonprofit arts organization serving filmmakers, sought to grow its audience and automate data processes. The Marketing and Communications team looked to Mayple for assistance.