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Brought their CPC on Linkedin down to $4.00 while bringing in a steady stream of qualified, segmented customers to their registration pages.
I worked with Econologics to help them acquire leads for their financial advisory firm to medical practice owners. They had a solid source of organic leads but their marketing team was lost in terms of how to leverage paid media to get new clients. After our initial consult, I formulated a two channel approach on Google and Linkedin to drive their segmented audiences to unique landing pages for webinar signups. After iterating multiple approaches over the course of several months, we were able to create a consistent stream of qualified registrations at a CPA that the team was excited about.
I built, managed, and optimized all campaigns across Google, Facebook, and Linkedin. I was responsible for determing the right strategy to bring the qualified leads they wanted. This meant iterating on everything from the ads to the platform to the campaign types. I worked hand in hand with their internal marketing team to make sure we were aligned on strategy and process.
Brought their CPC on Linkedin down to $4.00 while bringing in a steady stream of qualified, segmented customers to their registration pages.
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Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
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