A brand-consistent website that provides EDP ideal customers with a pleasant UX and clear copy.
EDP needed a professional website built, designed, and optimized for their commercial cinematography business. The target audience was high-end local businesses seeking a top-notched marketing team that handled everything from casting to ad management.
Step 1: Get to know everything about EDP and it's audience
Step 2: Visualize, draft, and gain the approval of website layout/style
Step 3: Draft website copy
Step 4: Refine with client
Step 5: Put all the pieces together (back-end and front-end)
Step 6: Optimize for SEO
Step 7: Publish
A brand-consistent website that provides EDP ideal customers with a pleasant UX and clear copy.
Copywriting,Content Marketing,Web Development
Professional Services
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Shark Clean AU is the sister brand to Ninja Kitchen and they both faced similar challenges.
The brand was struggling to improve the ROAS of their online store above 300%, after getting a taste of 800 - 900% during the pandemic, when people being stuck at home all day every day was beneficial to a brand like theirs. The brand was already familiar to consumers who were used to seeing it at stores like Harvey Norman and Kmart, but now could no longer shop at those stores. Another challenge was not being able to offer discounts on their products deeper than the stockist retailer were offering.
The target ROAS was 500 - 600%. The channels they were using were Facebook/Instagram Ads and Google Ads. Facebook was an area of concern as they did not see consistent returns there, although the channel did very well during lockdowns.
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