Through continual optimization, as well as website and product offering optimization, we were able to increase conversion rates, allowing us to scale spend, as well as bring down Target CPA. We saw continual YoY growth during my time there.
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
I ran Google Ads and Facebook Ads for Clublender. I had weekly calls where we'd discuss goals, strategies, and overall business health and direction. I continually worked to improve the data and mined existing performance to improve upon the digital campaigns. We also brainstormed new messaging to hook the users onto the idea of renting premium clubs.
Through continual optimization, as well as website and product offering optimization, we were able to increase conversion rates, allowing us to scale spend, as well as bring down Target CPA. We saw continual YoY growth during my time there.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Marketing Strategy,SEO
Sports, Outdoors & Fitness
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Big R is now an online only retail store that sells everything from kids toys to hardware to camping, sporting/outdoor gear, clothing, accessories, and more. I specifically worked on the brand for about a year to take them through a brand refresh, develop a 6-month marketing strategy and to launch a couple new products within the children's toys and video games categories.
This client came to me as they were looking to improve their FB/IG advertising after the IOS update as their results came down. the client has been running ads for years and after the IOS update they saw massive hits on the overall revenue and effectiveness of their ad campaigns.
We came in and made adjustments/optimizations to their campaigns and we were able to start improving their ROAS for their overall account and generate 250% more traffic to their site based on basic campaign structure that was more effective then how they had it set-up
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.