Through continual optimization, as well as website and product offering optimization, we were able to increase conversion rates, allowing us to scale spend, as well as bring down Target CPA. We saw continual YoY growth during my time there.
Clublender offers on-demand golf club rentals across the US delivered to you. They rent high-end clubs for avid golfers not wanting to go through the hassle of shipping their own clubs with them. We found one of our bigger challenges was people didn't know our product offering even existed. Shipping was also a major cost that had to be dealt with.
I ran Google Ads and Facebook Ads for Clublender. I had weekly calls where we'd discuss goals, strategies, and overall business health and direction. I continually worked to improve the data and mined existing performance to improve upon the digital campaigns. We also brainstormed new messaging to hook the users onto the idea of renting premium clubs.
Through continual optimization, as well as website and product offering optimization, we were able to increase conversion rates, allowing us to scale spend, as well as bring down Target CPA. We saw continual YoY growth during my time there.
Paid Ads,Paid Ads,Paid Ads,Paid Ads,Paid Ads,CRO,Web Development,Marketing Strategy,SEO
Sports, Outdoors & Fitness
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In 2020 I took on paid media, when I took over we were running traffic campaigns, we had not installed tracking on our menu site and couldn't run conversion campaigns. I first worked to set up proper tracking and pass that data to our facebook account. Next I built out a strategy and ran it past our CEO. In the next 3 months I took our roas from .5x to an average of 6x.
I have worked for Pei Wei since 2018 as a lead creative. Working on every creative touch point for the brand. Including email, website, billboards, campaigns, packaging, menus, in-store signage etc.. Being the sole creative for a mid sized company with 150 stores, I've always had to look for ways to increase efficiency and streamline our processes.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.