New territories audience discovery

4X Cost decrease per new paying user 

+17% Conversion value

The Challenge

Creative for new territories audience discovery

The Process

Worked in collaboration with Facebook Israel on video ads for eToro's new locals.

The Solution

New territories audience discovery

4X Cost decrease per new paying user 

+17% Conversion value

Skills Used

Paid Ads,Paid Ads,Marketing Strategy,Branding,Copywriting,Content Marketing,Branding

Industry

Finance

Results by the numbers

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Prehired

  • To begin, we did a comprehensive needs analysis - uncovering which pages would need to be added, and how we could structure the site so the team could continue to iterate on it.


  • Next, we began devising the design system - how would the visual identity of the brand evolve to reflect this new direction?


  • Finally, with these assets in hand - we planned out the entire sitemap and URL structure, so everyone knew what the final site would entail. From there, we were off to the races!

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