• Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+

The Challenge

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

The Process

  • Framed a strategy on how we can overcome the competition
  • Used flash coupons sales instead of always on coupons which attracted majority of new users to try the app.
  • Re-branded videos where customers talk about their experiences and we revised the videos to taste of common man instead of using high end models
  • Focused on gaining new users as CPFO (Cost per first order) was a very important KPI because Faasos had very good user retention.

The Solution

  • Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+
Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.67

CPL

RL Accelerated

Take over marketing efforts for 6-7 luxury high rise apartment communities. Improve digital marketing channel strategy. Drive more high-qualified leads to the leasing team. Track data to prove channel and strategy efficacy.

0.35

CPL

Naya College

  • Very competitive market
  • Unique audience - Masters in the fields of science with experience in this area
  • Paid courses (vs courses for free on the net)
  • Dynamic content (according to market's request)
  • Targeted audience which isn't aware of the value of these courses

4.43

CPR

NXI Gestatio

We wanted to increase online visibility to promote physical visitors to the installation.

Jersey Italian Gravy

Jersey Italian Gravy was challenged in getting their online website into an improved sales machine, to take the business up a level.

Frothy Monkey

Frothy Monkey, an all-day cafe, prides itself on quality, warmth, and building relationships in neighborhoods across multiple cities. Paige, the communications coordinator, plays a pivotal role in managing written and visual content for the Frothy Monkey retail cafes.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Wise Lines

Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.