• Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+

The Challenge

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

The Process

  • Framed a strategy on how we can overcome the competition
  • Used flash coupons sales instead of always on coupons which attracted majority of new users to try the app.
  • Re-branded videos where customers talk about their experiences and we revised the videos to taste of common man instead of using high end models
  • Focused on gaining new users as CPFO (Cost per first order) was a very important KPI because Faasos had very good user retention.

The Solution

  • Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+
Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

0.68

ROAS

MOBY

MOBY needed an revised marketing strategy that would shift spending focus from print/event placements to higher return digital advertising. The company has also recently acquired Baby Hawk (carriers) and Maya & Max (accessories); consolidating digital assets and streamlining marketing were key objectives for 2016.

MelioGuide

0.25

CPO

Hiker Hunger

Their ads are not profitable and all their sales come from the owner's influence in the market. The average order value and LTV are too low.

IG

Implement internally the influencer channel

Saunders Farm

In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.

Magnetic Press LLC

In the realm of publishing, Magnetic Press LLC stands as an industry leader, specializing in games and art books. The challenges of enhancing email marketing strategies, particularly for a small business, are not uncommon. This case study illuminates how Magnetic Press LLC overcame these challenges through their partnership with Mayple, setting their business on a trajectory of improved engagement and growth.

American Printing House for the Blind

The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.