• Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+

The Challenge

  • CPO (Cost per order) was drastically increasing
  • Competition like Zomato had an upper hand
  • Hyperlocal targeting had very high CPA

The Process

  • Framed a strategy on how we can overcome the competition
  • Used flash coupons sales instead of always on coupons which attracted majority of new users to try the app.
  • Re-branded videos where customers talk about their experiences and we revised the videos to taste of common man instead of using high end models
  • Focused on gaining new users as CPFO (Cost per first order) was a very important KPI because Faasos had very good user retention.

The Solution

  • Main achievement was that we almost halved the CPFO from $7 to $3.2
  • New installs - 20000+
Skills Used

Paid Ads,Paid Ads

Industry

Food & Drink

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

5

CPR

Pure Greens

For this project I had to help to work with the content marketing team to come up with an offer to advertise on social and acquire an email list.


They created a free guide related to the product we were selling and I helped with creating a advertising strategy, creating the landing page, and integrating it with our email marketing software.


The challenge was that we never promoted an offer and we had zero data or emails to leverage.

244M

Organic video views

Google EMEA

In my previous role as Head of EMEA Social Media & Content at Google, my mission was to create a high-functioning content and social media capability within the region and to equip PR and marketing leads from around the world to create winning holistic campaigns with confidence. My focus was to apply region-wide and country specific social media strategies to tentpole moments and create and scale resources for over 35 country teams.


3

ROAS

zeroUV

zeroUV is in the highly competitive eCommerce space selling fashion accessories, specifically sunglasses. With an incredibly large number of SKUs and constant updates to their inventory, it was a challenge to advertise the right product to the right customer at the right time.

0.5

CPO

Bulletproof 360

Help grow the direct to consumer business for Bulletproof 360 / ecommerce business

Any Place

In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.

V2

V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.

The Mad Potter

Join us on a journey into the world of small business marketing, where a unique paint-your-own pottery studio, The Mad Potter, faced challenges with their email marketing strategy. As a one-person marketing team, their Marketing Manager embarked on a quest to enhance engagement, improve metrics, and sustain growth. Discover how partnering with Mayple transformed their email marketing approach, making it more personalized and effective, ultimately leading to increased open rates and confidence in their marketing efforts. This is the story of The Mad Potter, a testament to the power of strategic collaboration with Mayple.

Safar Publications

Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.