After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.

The Challenge

This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.

The Process

This product came from the infomercial world and so it had many visuals to back up the science. We took the material given to us and transformed it into a newsletter that informed customers of the product, testimonials and eventually launched a promotion with a product launch email sequence.

The Solution

After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.

Skills Used

Email Marketing,Branding,Marketing Strategy

Industry

Health & Wellness

Results by the numbers

See what Mayple
can do for you

Put your e-mail in and we'll arrange a consultation call for you

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More Case Study

3.7

CPL

Work214

Work 214 is an independent co-working space in Dallas that needed help lowering their cost per lead.

0.7

CPL

PL Consulting

Client wanted to generate new leads in preparation for end of tax season

iProspect Canada

iProspect Canada wanted to understand and forecast the impact of COVID for a whitepaper they were publishing. The challenge was to forecast what the end of 2020 search trends would look like for a diverse set of ecommerce markets in a COVID and non COIVD scenario.

Samsonite

Samsonite had a CRM database of customers but had not sent an email in over 6 months. They were looking for a fresh approach for its email marketing program to re-engage and nurture current and new customers. The challenge was to establish a new strategy and approach that would improve email open rates and click through rates to ultimately increase its ecommerce sales for its travel bags, luggage and accessories. 

Omnium Circus

Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.

The Redux Group

The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.

Top Rank Soccer Academy

Top Rank Soccer Academy, led by the dynamic Senior Coach and Marketing Director, caters to young soccer enthusiasts aged 3-17. Offering classes, private lessons, teams, and summer camps, the academy needed to optimize its email marketing approach.

Global Edge Markets

Global Edge Markets operates at the intersection of business and digital marketing consulting in the bustling environment of New York. As a project manager, Daria plays a crucial role in orchestrating projects and closely collaborating with the business development department.