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After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.
This is a weight loss product that was entering a competitive market. Our unique challenge was being able to demonstrate that the product worked since the science behind it occurs on the inside of the stomach and we had no way of showing this in real-time.
This product came from the infomercial world and so it had many visuals to back up the science. We took the material given to us and transformed it into a newsletter that informed customers of the product, testimonials and eventually launched a promotion with a product launch email sequence.
After a thorough engagement and education campaign, we had a highly engaged audience with a remarkable open rate that allowed us to convert not only with the Launch Product Campaign but also with Abandoned Cart sequences that presented new information to the customer.
Email Marketing,Branding,Marketing Strategy
Health & Wellness
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This client was opening its first medical and recreational marijuana dispensary in a suburb of Toronto with about 5 other locations nearby.
They were the "new kids on the block" and their goal was to cut into the existing market share.
Most people search for dispensaries if they already don't have a favourite one they go to.
We took advantage of this and got them ranked within the top 3 positions on Google from our SEO for over 15 keywords related to their demographics search queries.
This was all done within 5 months of starting.
They became the highest volume cannabis store in the area and now they've opened a second location which we also manage for SEO.
Important to note that they weren't doing any other form on online marketing.
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Lake Superior Art Glass, an art gallery and teaching studio, faced challenges in managing audience segments and implementing best practices. The Marketing Coordinator sought Mayple's guidance.
Discover how Direct Textile Store, a leading online wholesaler catering to the healthcare and hospitality industries, unlocked the full potential of their email marketing with the strategic partnership of Mayple. This case study unveils the challenges faced, the impactful collaboration with Mayple, and the transformation that ensued.
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The Redux Group, a real estate group in the DC area, faced challenges in consolidating audiences for improved tagging and segmentation. The Marketing Specialist overseeing events and email marketing sought assistance.
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