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I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
I strengthened online sales of vendor programs including multiple clothing/accessory, health & wellness, media, children toys, video games, grocery/household, pet, beauty/style, and health brands by supporting collaborations with the Account Management teams in the United States and India to establish the appropriate marketing strategy, media spend and SEO strategy to implement. One prime example was with Xhilaration in women's clothing. This marketing plan included media spend for the following: display ads on Target.com, programmatic display ads, paid social + search ads via Facebook, Instagram + Pinterest, email marketing automation, affiliate marketing and SMS mobile/Cartwheel offers. The goal was to drive and increase traffic to Xhilaration's new landing PDP page on Target.com to generate new leads and increase returning customers month-over-month.
I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.
Web Development,SEO,SMS Marketing,Web Development,Social Media Management,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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Take over digital marketing efforts, mainly Google CPC and social ads, and get account performance back to historic levels. CBD had experienced serious revenue issues after launching a new website. Total sales through digital were down 40% YoY, mainly stemming from digital channels and SEO.
We took over Google Ads and social ads, within 3 months account performance leveled off instead of falling weekly. In 6 months we were getting revenue not seen in over 12 months. By 2 years of the engagement, we had higher revenue results than ever before achieved with an ROAS of 12:1 from digital ad efforts with spends exceeding $50k/mo.
With the pandemic striking, Bloc Shop, one of Quebec's main climbing spots, had to diversify. Their in-person boutique had a lot of choices, as their climbing shoes offering is one of the best in Canada. However, their online store was not generating a lot of conversions.
They came to us for Google, Facebook and Instagram Ads.
Omnium Circus, a nonprofit circus celebrating inclusivity and diversity, faced a rapid decline in open rates. The Founder/Executive Director sought responsiveness and platform knowledge.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
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