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I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
I strengthened online sales of vendor programs including multiple clothing/accessory, health & wellness, media, children toys, video games, grocery/household, pet, beauty/style, and health brands by supporting collaborations with the Account Management teams in the United States and India to establish the appropriate marketing strategy, media spend and SEO strategy to implement. One prime example was with Xhilaration in women's clothing. This marketing plan included media spend for the following: display ads on Target.com, programmatic display ads, paid social + search ads via Facebook, Instagram + Pinterest, email marketing automation, affiliate marketing and SMS mobile/Cartwheel offers. The goal was to drive and increase traffic to Xhilaration's new landing PDP page on Target.com to generate new leads and increase returning customers month-over-month.
I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.
Web Development,SEO,SMS Marketing,Web Development,Social Media Management,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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Branding
Belfius is one of the top 4 banks in Belgium.
They wanted to promote one of their latest product for B2C
As all Branding campaign, the challenge was to get as much Reach as possible with a limited frequency (4-5), a low CPM and a good engagement.
Another challenge is to make all Ads accepted by Facebook...which is not always easy when it comes to social issues. Product was new and wanted to challenge the former bank system... Facebook usually prevents ad content that put forward comparison between 2 products and saying one is "the best one" the former one is not "good" anymore and so....
Wise Line Tools, a power tool retailer, faced challenges with web sales and marketing. The responsible individual sought Mayple's assistance.
M1 Concourse, a race track and events center, faced challenges with low open rates, click rates, and minimal e-commerce purchases. The Digital Marketing Manager, responsible for email to social media and website efforts, felt they were underutilizing tools.
Safar Publications, an online learning platform, enlisted Mayple's help in optimizing their journeys initiative.
The American Printing House for the Blind faced challenges with Mailchimp set up using audiences instead of groups. The Marketing/Communications department sought Mayple's expertise.
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