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I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.
As a Digital Media Analyst + Buyer on Target.com team, one of my main priorities and challenges was securing enough digital inventory each month to hit vendor expectations and increase brand awareness, lead generation/acquisition and product sales, while transitioning internal CRM platforms to Salesforce.
I strengthened online sales of vendor programs including multiple clothing/accessory, health & wellness, media, children toys, video games, grocery/household, pet, beauty/style, and health brands by supporting collaborations with the Account Management teams in the United States and India to establish the appropriate marketing strategy, media spend and SEO strategy to implement. One prime example was with Xhilaration in women's clothing. This marketing plan included media spend for the following: display ads on Target.com, programmatic display ads, paid social + search ads via Facebook, Instagram + Pinterest, email marketing automation, affiliate marketing and SMS mobile/Cartwheel offers. The goal was to drive and increase traffic to Xhilaration's new landing PDP page on Target.com to generate new leads and increase returning customers month-over-month.
I created a full service marketing plan to bring to the digital market on Target.com and via the Cartwheel App, executed & reported Facebook + Google Ads, developed monthly forecasts to efficiently control the digital inventory on a daily basis, executed a full-service email marketing automation campaign to increase leads and continued to prioritize SEO optimizations by updating brand metadata descriptions, analyzing + tracking keywords, and updating site maps. As a result, our team successfully increased ROAS of Xhilaration's clothing + accessories to over +650% in just under 4 months.
Web Development,SEO,SMS Marketing,Web Development,Social Media Management,Marketing Strategy,Paid Ads,Paid Ads,Google Shopping,Paid Ads,Paid Ads
Style & Fashion
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SOS Faim is a NGO that looks for promoting Agroecology in South country as an alternative way to modern agriculture. They also help people in the countries they have partners when there's crisis.
As a NGO they try to collect fund and communicate about their work.
That's where I'm helping them by managing all their paid digital communication as well on Facebook as on Google Ads mainly.
Byron Bay Gifts is a leading Australian hamper delivery company specialising in gift hampers containing organic and natural products from the Byron Bay region.
While they had achieved exceptional growth from strong word of mouth and highly profitable Google Ads campaigns, they were looking for additional acquisition channels like SEO to add to their marketing mix and take them to the next level.
This was a brand new restaurant and they had zero online assets and no presence online, which for a restaurant means certain death. So they needed to get on the popular and more established platforms like Google Search, Facebook, and Instagram and we're currently working on an organic TikTok strategy to really blow up our exposure and the number of daily orders coming in.
I helped to create the website on WordPress and set up the foods they sell on WooCommerce so we could use that as a catalog to promote on Facebook, IG, Google Shopping, and other product awareness placements.
The main goal has been to generate customers for their lunch buffet and get exposure for dine-ins at night.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
In this enlightening case study, we embark on a journey with Crafting Jeannie, a dynamic provider of printable products tailored to early education. Crafting Jeannie sought to revolutionize their email marketing strategy through a strategic partnership with Mayple, a pioneering marketing management platform. By leveraging Mayple's expertise, Crafting Jeannie tackled critical challenges, rejuvenated their email marketing practices, and achieved impressive results. This case study highlights substantial improvements in KPIs, particularly in open rates and click rates.
In the bustling world of remote work and corporate travel, Anyplace, a provider of flexible-term furnished apartment rentals, seeks to stand out. Their mission is clear: provide quality accommodations equipped with reliable, gigabit-speed internet for remote workers, corporate travelers, and creatives. Email marketing plays a crucial role in building trust and credibility with their audience, helping them convert subscribers into loyal customers.
MelioGuide, a leading online provider of safe and effective osteoporosis exercise programs, encountered challenges stemming from the complexity of MailChimp. The Marketing team, responsible for all marketing and website operations, sought Mayple's expertise.
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