We were able to increase their overall ROAS by 5x before we came in with way more volume from $5K to $10K per month
They had run a Facebook & Google campaign with very little results and revenue was dropping
We analyzed their huge bank of creative & started testing different ad copy to attract their audience while better attributing budgets between the two platforms
We were able to increase their overall ROAS by 5x before we came in with way more volume from $5K to $10K per month
Paid Ads,Paid Ads,Google Shopping,Paid Ads
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SendGrid was a well-established email API frequently used by businesses for transactional email use cases, attempting to break into the email marketing space with an email marketing campaign. After around two years of struggling to break into email marketing, marketing leaders were interested in a way to build more content marketing traffic to the site via organic search channels. Problem was, email marketing is an extremely difficult vertical for content marketing.
The Northeastern University Off-Campus Engagement and Support office plays a vital role in assisting NU students during the apartment search process, providing valuable insights into renter's rights, and offering support through available resources. Their communication channels, including newsletters, emails, and social media, are key to connecting with students effectively.
Gradelink offers schools a comprehensive and user-friendly software solution, streamlining administrative tasks, improving enrollment processes, and supporting the mission of educational institutions. Despite their innovative software, Gradelink faced challenges in effectively communicating their offerings through email marketing.