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I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
I was given a ballpark weekly budget per geo and I was tasked with determining what digital channels to spend those dollars in to most efficiently drive applicants. I worked with the marketing team to request and create any needed assets, and implemented all the paid media spend. I would meet with their team weekly to discuss results and strategize next steps.
I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
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When initially reaching out, Geologie needed outreach support to scale their influencer program, but after just 3 months of working together, we were able to scale their program from a $45,000 spend to $90,000 spend a month.
Beyond the overarching objectives, our main focus was with undergraduate and postgraduate student recruitment through ongoing campaigns, as well as advertising university courses, open days, postgraduate open evenings and Clearing.
Specific examples of objectives set by Leeds Beckett also included:
1) Supporting the university’s growth plans through targeted and effective campaigns
2) Growing the number of applications
3) Improving efficiencies and reducing costs in all paid channels
The client had two sites that had very few content pieces, and needed consistent links build to compete in their market. Unfortunately, they didn't have a huge budget, so they needed a team that could focus on the things that truly move the needle.
In the heart of Munster, Ottawa, Saunders Farm stands as a 100-acre agri-tourism haven that hosts an array of community events, including festivals, weddings, Farm Camp, Haunting Season, winter festivities, and boasts the largest collection of hedge mazes in North America. As the Marketing Coordinator at Saunders Farm, the challenges of boosting engagement and optimizing their email marketing strategy loomed large. This case study delves into the farm's journey to harness their marketing potential with the assistance of Mayple.
Ready to revolutionize your marketing approach? Partner with Mayple and embark on a transformative journey toward enhanced engagement, improved metrics, and sustained growth. Contact us today to explore tailored strategies that will redefine your marketing trajectory.
Implant Ninja, an online education company, entrusted Mayple to enhance its email marketing strategies. As the customer success and operations manager overseeing email marketing, the individual faced challenges in implementing learned strategies due to limitations with Mailchimp and organizational constraints.
In the realm of timeless baby clothing, Feltman Brothers, with a rich history spanning a century, faced challenges in navigating the nuances of modern marketing, particularly in email campaigns. This case study delves into how Feltman Brothers overcame their marketing hurdles through a transformative partnership with Mayple.
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