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I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
Snagajob is a leader in the job boards space. I was brought on as a contractor to help them with digital media buying for a new service they were offering. Snagajob Workers allows people to apply to Snagajob, then select shifts they want to work with local companies. On-demand shifts with weekly payouts. I helped determine budgets for various channels, determine what efficiency goals were expected, what channels we should be in, then executed the media buying and optimized to bring down 'cost per applicant' as much as possible.
I was given a ballpark weekly budget per geo and I was tasked with determining what digital channels to spend those dollars in to most efficiently drive applicants. I worked with the marketing team to request and create any needed assets, and implemented all the paid media spend. I would meet with their team weekly to discuss results and strategize next steps.
I was able to focus intently on paid ad optimization which brought down cost per applicant. We determined some channels were not economical, while funneling spend to other channels that were performing well. Within the channels that were working, we optimized though a lot of creative testing, but also leveraging all the best practices through pixel and campaign setup to allow the bidding algorithms to optimize.
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At Think Influence we were tasked to introduce incard as the new super-app of e-commerce entrepreneurs on their instagram account. We had to re-boot their account with a new strategy emphasizing community, feature benefits, and team.
Fly Rides came to us looking to test out the viability of Facebook and Instagram as a paid advertising channel. They did not have a paid media strategy in place, and wanted to see how well their high AOV store (5,000-7,000 USD AOV) would do with Facebook Ads.
The company had attempted paid ads internally but saw very little success with it.
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In the realm of healthcare, CareWise Solutions stands as a beacon of support. They provide The Caring Place HUB app in employee benefits packages, offering assistance to caregivers among their staff. This comprehensive app includes educational resources, virtual care providers, vetted wellness and care management apps, access to legal and life planning services, counseling, and a treasure trove of over 200 caregiving resources.
V2 Hospitality, a Marketing Consultancy, sought Mayple's expertise to address time constraints and allocate efforts efficiently. As the founder overseeing marketing responsibilities, the challenge lay in optimizing strategies for maximum impact within the limited time available.
Blue Coffee Box, a subscription box coffee service, faced challenges in cleaning up dead emails, setting up journeys, and selecting relevant customers. The full admin behind the scenes sought Mayple's assistance.
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